Natera · 3 hours ago

Sr Marketing Manager, Oncology

United States

Full-time

Remote

Senior Level

$145K/yr - $180K/yr

5+ years exp

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BiotechnologyGenetics

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Responsibilities

Develop and implement marketing strategies that reinforce the utility of the Signatera MRD test across multiple solid tumor indications, with a focus on recently Medicare-reimbursed and emerging coverage areas.

Drive awareness and adoption of Natera’s full oncology portfolio, including comprehensive genomic profiling (CGP), hereditary cancer testing, and new MRD platforms.

Monitor and analyze product sales performance, providing insights to key stakeholders and identifying opportunities to optimize marketing strategies.

Manage the creation of high-quality marketing and sales materials, ensuring that field teams and digital channels are equipped with impactful content to engage healthcare providers (HCPs).

Oversee the speaker’s bureau, ensuring content reflects the latest clinical data and aligns with Natera’s strategic messaging.

Identify and manage third-party educational opportunities and marketing programs to increase engagement and influence within the oncology healthcare space.

Qualification

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Product MarketingOncology ExperienceGenomics ExperienceStrategic AgilityMarket AnalyticsSales Performance MonitoringEducational Program ManagementDigital MarketingCustomer-Centric FocusProject Management

Required

Bachelor’s degree in life sciences

5-7 years of experience in product marketing, field sales, or market analytics within the medical diagnostics, pharmaceutical, biotech, or related industries

Willingness to travel (~30%) for advisory boards, congresses, sales/marketing meetings, and customer visits

Ability to develop and execute marketing strategies that support long-term business goals and reflect an enterprise-wide mindset

Proven ability to partner with cross-functional teams and external stakeholders to achieve strategic objectives

Strong orientation towards understanding and addressing the needs of healthcare providers and patients

Ability to distill complex concepts, such as biomarkers and multiple tumor indications, into clear, engaging messages for diverse audiences

Excellent organizational skills with the ability to juggle multiple projects and deadlines

Demonstrated leadership and communication skills, with the ability to present effectively to senior leaders and external thought leaders