Hummingbird Healthcare · 8 hours ago
Sr Marketing Specialist
United States
Full-time
Remote
Senior Level
$87K/yr - $87K/yr
5+ years exp
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Responsibilities
Develop, maintain, and execute a comprehensive marketing strategy that aligns with Hummingbird's business goals.
Monitor expenses and performance of marketing initiatives to ensure ROI.
Report on key metrics to assess the effectiveness of marketing efforts.
Manage the marketing calendar to coordinate across all marketing channels.
Maintain and enhance the Hummingbird brand image across all marketing channels.
Oversee the design, copy, and consistency of newsletters, websites, and other marketing materials.
Direct, manage, and collaborate with external web and graphic designers to ensure brand alignment and evolution.
Develop strategies to position Hummingbird effectively in the healthcare market.
Create and implement a sales enablement strategy that resonates with the target audience.
Develop content for websites, social media, events, and email campaigns that convey the Hummingbird value proposition.
Manage the deployment of content across various platforms to ensure consistency.
Establish a content management strategy for internal and external documents.
Collaborate with teams to implement lead generation and nurturing strategies.
Execute digital and email marketing campaigns to increase brand visibility and engagement.
Analyze marketing performance data to refine and optimize lead generation efforts.
Own and optimize marketing automation systems and tools to streamline campaign execution and tracking.
Plan and execute Hummingbird's participation in industry events.
Ensure effective lead follow-up to maximize the impact of event participation.
Manage event budgets to ensure cost-effective participation and engagement.
Forecast and plan for future events to align with marketing goals.
Qualification
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Required
5+ years of experience in marketing, with a focus on strategic planning, content development, and lead generation.
Proven ability to develop and execute comprehensive marketing strategies that drive growth and engagement.
Strong understanding of digital marketing, including content management, email marketing, and social media strategies.
Experience in brand management, with a track record of maintaining consistency across multiple channels.
Analytical skills to evaluate marketing performance and refine strategies based on data-driven insights.
Preferred
Experience in the healthcare industry or a related field.
Proficiency in marketing automation tools and CRM systems.
Strong project management skills, particularly in event planning and execution.
Familiarity with SEO and SEM strategies to enhance online visibility.
Advanced skills in MS Office.
Experience using Hubspot is a plus.
Experience in website design, website build and website maintenance is a plus.
Illustrative design experience is a plus.
Company
Hummingbird Healthcare
Elevating Patient Access. Creating Good Jobs.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.67M2024-06-14Seed· $9.87M
2023-06-23Debt Financing· $5.8M
Company data provided by crunchbase
