142 applicants

Company

Yahoo · 2 days ago

Sr Product Marketing Manager, Growth

United States

Full-time

Remote

Senior Level, Lead/Staff

$122K/yr - $255K/yr

9+ years exp

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Comp. & Benefits

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Responsibilities

Develop and implement comprehensive product marketing strategies that align with business goals and drive product adoption.

Conduct market research to understand customer needs, market trends, and competitive landscape to identify opportunities and threats.

Design and execute growth marketing campaign to acquire and engage customers.

Track and report on key performance marketing metrics to evaluate the effectiveness of marketing initiatives, optimize strategies, and leverage data-driven insights to maximize ROI.

Partner with consumer insights and product management to integrate user-experience feedback in marketing and product updates.

Define and articulate clear value propositions and key messaging for products.

Work closely with a variety of internal stakeholders to ensure alignment and support for product launches.

Use analytics and customer feedback to provide actionable insights and recommendations to inform product development and marketing strategies.

Develop and maintain a testing and experimentation framework to continuously improve growth tactics and strategies.

Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

Ability to manage creative / media agencies on execution of performance marketing campaigns and timeline /budget management.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGrowth MarketingData AnalysisMarketing Automation ToolsCRM SystemsPaid SocialDigital MarketingProject ManagementZetaSEMSEOUACASAIRL Marketing

Required

Bachelor’s degree in Marketing, Business, or a related field.

Minimum 9 years of experience in product marketing, with a strong focus on growth marketing for a software product.

Proven track record of developing and executing successful product marketing and growth campaigns inclusive of paid social, digital, SEM, SEO, UAC, ASA, IRL and more.

Strong analytical skills and the ability to interpret data to drive strategic decisions.

Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.

Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.

Extremely organized and can manage multiple projects at the same time.

Has an entrepreneurial mindset.

Preferred

MBA preferred.

Benefits

Healthcare

401K savings plan

Company holidays

Vacation

Sick time

Parental leave

Employee assistance program

Company

Yahoo

Glassdoor

4.0

Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of Verizon Media.

Founded in 1994

Sunnyvale, California, USA

10001+ employees