Sr. ABM & Digital Marketing Manager- AI @ Anaplan | Jobright.ai
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Sr. ABM & Digital Marketing Manager- AI jobs in Remote - Virginia, United States
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Anaplan · 8 hours ago

Sr. ABM & Digital Marketing Manager- AI

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Enterprise SoftwareInformation Technology
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H1B Sponsor Likelynote

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Responsibilities

Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
Identify trends and insights, optimizing marketing activities based on learnings to improve performance
Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns
Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
Oversee vendor selection and contracts as needed
Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generationSaaS experienceEmail marketingCampaign performance trackingCreative campaign developmentSocial advertisingContent syndicationSearch Engine Marketing (SEM)Paid digital marketingVendor managementMatrix environment experienceDemandbase familiaritySalesforce familiarityWorkfront familiarity

Required

Bachelor’s degree in Business, Marketing, or a related field
7+ years of B2B demand generation experience in SaaS environment
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Experience managing outsourced marketing agencies for creative, video, and web / SEO support
Ability to manage multiple projects simultaneously with strong attention to detail is a must
Strong communication and presentation skills
Adept at working within a fast-paced, client-facing, ever-changing environment
Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
Ability to get things done in matrixed environment with multiple partners at all levels

Preferred

Experience marketing B2B solutions or business services
Familiarity with Demandbase, Salesforce, and Workfront

Company

Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling.

H1B Sponsorship

Anaplan has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (45)
2022 (63)
2021 (101)
2020 (67)

Funding

Current Stage
Public Company
Total Funding
$299.9M
Key Investors
PremjiInvestFounders Circle CapitalDFJ Growth
2022-03-20Acquired· undefined
2018-10-12IPO· undefined
2018-01-01Secondary Market· undefined

Leadership Team

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Charles E. Gottdiener
Chief Executive Officer
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Dilip Nair
Customer Success Director
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Company data provided by crunchbase
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