Anaplan · 8 hours ago
Sr. ABM & Digital Marketing Manager- AI
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Enterprise SoftwareInformation Technology
H1B Sponsor Likely
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Responsibilities
Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships
Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers
Identify trends and insights, optimizing marketing activities based on learnings to improve performance
Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives
Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns
Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns
Oversee vendor selection and contracts as needed
Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Qualification
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Required
Bachelor’s degree in Business, Marketing, or a related field
7+ years of B2B demand generation experience in SaaS environment
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Experience managing outsourced marketing agencies for creative, video, and web / SEO support
Ability to manage multiple projects simultaneously with strong attention to detail is a must
Strong communication and presentation skills
Adept at working within a fast-paced, client-facing, ever-changing environment
Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done
Ability to get things done in matrixed environment with multiple partners at all levels
Preferred
Experience marketing B2B solutions or business services
Familiarity with Demandbase, Salesforce, and Workfront
Company
Anaplan
Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling.
H1B Sponsorship
Anaplan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (45)
2022 (63)
2021 (101)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$299.9MKey Investors
PremjiInvestFounders Circle CapitalDFJ Growth
2022-03-20Acquired· undefined
2018-10-12IPO· undefined
2018-01-01Secondary Market· undefined
Recent News
2024-05-20
2024-04-14
Company data provided by crunchbase