TravisMathew · 1 day ago

Sr. Analyst, Performance Marketing

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Day to day owner of measurement platforms, including Marketing Mix Modeling, Google Analytics, and Marketing data aggregation platforms

Responsible for data governance between systems to ensure ongoing data accuracy

Develop Power BI and/or Looker Studio dashboards to answer ongoing business questions, including Paid Media, SEO and Customer Lifecyle KPI trend reporting

Partner with the larger Performance Marketing team to develop weekly, monthly and quarterly reports to surface insights and actions for better Paid Media productivity over time

Structure and measure Paid Media incrementality testing initiatives to validate decision making

Build relationships with cross-functional Analytics and Engineering teams to enhance data sets and ensure data consistency across the business

Keep pace with Marketing Analytics landscape to challenge the status quo over time

Qualification

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Marketing AnalyticsPaid Media InsightsGoogle AnalyticsDTC eCommerceMarketing Mix ModelingPower BILooker StudioExcelSQLPythonCollaboration Skills

Required

5+ years of experience in Marketing Analytics

Strong understanding of DTC eCommerce business and market trend/insights, with focus on Paid Media

Proven track record in surfacing Paid Media insights and recommendations that result in performance improvement

Understanding of Marketing Mix Modeling and/or advanced modeling techniques

Deep experience in Google Analytics with comfort in surfacing data and insights across business groups (e.g. Paid Media, Loyalty, Site Experience, Online Merchandising)

Proficient in Power BI and Looker Studio (or similar) tools

Advanced abilities in Excel, SQL and python

Strong attention to detail and accuracy, with highly developed analytical and numeric reasoning skills

Ability to conceptualize, develop and implement new processes

Ability to thrive in a fast-paced environment, with limited oversight

Strong organizational skills, with the ability to track and retain ongoing performance themes/insights

Excellent written and oral communication skills. Ability to work collaboratively and cross-functionally. Presentation skills are essential