Shutterfly · 3 days ago

Sr. Analyst, Marketing Analytics

Fort Mill, SC

Full-time

Onsite

Senior Level

5+ years exp

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Responsibilities

Serve as data and analytics platform expert and process owner, leader, and motivator on a cross-functional CRM team.

Answer measurement and data integration questions: define analytics approach, retrieve, and manipulate data needed to perform analysis, and deliver actionable insights to Marketing Management team.

Create and share out weekly reports to clearly communicate channel and campaign performance. Identify trends and draw insights and test results to help guide future planning. Dig into the category performance and drivers.

Manage periodical performance reporting to tell the story of how the mobile channels are performing. Includes weekly reporting for category-level drivers of performance.

Develop quarterly forecasts at both the tops down and bottoms up levels. This includes forecasting revenue, orders, traffic weekly, quarterly and by business line.

Collaborate with Marketing managers in developing reporting automation, experimentation, and workflows.

Provide recommendations to strengthen the CRM program and campaign strategy, as needed.

Passionate about driving data literacy and building a positive learning environment around analytics, data science, and data visualization topics. Actively looks to mentor junior analysts and provide constructive feedback, guidance, and thought leadership.

Qualification

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Data analysis/B testingProbabilityStatisticsExperimentation designDigital mediaAttributionECommerce metricsPerformance marketing metricsSQLData visualizationEnterprise data visualization toolsPower BITableauLookrData validationProject managementCommunicationProblem-solvingCuriosityDetail-orientedSelf-starterOrganizational skillsCRM MarketingJourney Targeting1st Party TargetingCDP KnowledgeMartech Knowledge

Required

5+ years of progressive experience in a Data analytical role

Excellent verbal and written communication skills, ability to prepare clear and concise documents and lead cross-functional meetings effectively

Strong knowledge of A/B testing analysis and tools, test design best practices, and advanced understanding of concepts in probability and statistics

Working knowledge of experimentation design, digital media, attribution (MMM or/and MTA)

Curious about what drives business trends. Understanding of standard eCommerce and cross-channel performance marketing metrics. Demonstrated capacity to learn on the fly

Excel power user; Proficient with SQL; Experience working with enterprise data visualization tools, such as Power BI, Tableau, Lookr with large and complicated datasets

Detail oriented with ability to independently validate and triangulate data and analysis

A self-starter who takes ownership of their domain and establishes processes to organize requests into a manageable workflow

Strong organizational skills and attention to detail; ability to manage multiple projects at once and meet deadlines