Shutterfly ยท 3 hours ago
Sr. Analyst II, Digital Analytics
United States
Full-time
Remote
Senior Level
$104K/yr - $148K/yr
7+ years exp
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Responsibilities
Develop and refine channel forecasting models using spend curves, break-even analysis, seasonality adjustments, and advanced techniques to optimize spend levels and improve forecast accuracy.
Collaborate with AMM partners on incrementality testing to assess the true impact of paid media, optimize budget allocation, refine targeting strategies, and enhance marginal ROAS, driving data-driven decisions that fuel continuous campaign optimization and business growth.
Address measurement and data integration inquiries by defining the analytics approach, retrieving and manipulating necessary data, and delivering actionable insights.
Design measurement frameworks and KPIs for business performance initiatives, including the creation and automation of reports using Power BI or similar tools.
Collaborate with business stakeholders and Business Intelligence developers to automate reporting, experiment, and optimize workflows.
Develop domain expertise in relevant data sets and strategically prioritize critical data points.
Stay current with industry trends, emerging technologies, and best practices in data analytics.
Assumes the role of an internal consultant on various paid performance marketing programs' performance and ROI. Identify trends and impacts from competitive activities.
Cultivate and maintain relationships with stakeholders at all organizational levels to ensure successful data-driven initiatives. Foster data literacy and create a positive learning environment around analytics, data science, and data visualization, actively mentoring junior analysts and providing guidance and thought leadership.
Qualification
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Required
Working knowledge of essential analytics principles, including geo-based lift study, digital/web/app analytics, cohort analysis, diminishing returns, and attribution models (multi-touch, last touch, agile mixed model).
Knowledge of forecasting models and techniques for paid digital channels, with experience in optimizing budget allocation.
Proficiency in advanced Excel; Strong SQL skills (aggregate functions, joins, etc.); Experience working with enterprise data visualization tools such as Power BI, Tableau, Looker, with the ability to handle complex datasets.
Familiarity with data warehousing, data integration, and data governance best practices.
Detail-oriented with the capacity to independently validate and cross-reference data and analyses.
Curiosity about fact-driving business trends, coupled with an understanding of standard eCommerce and performance marketing metrics.
Self-starter mindset, taking ownership of your domain and establishing efficient processes for handling requests.
Demonstrated capacity to learn on the fly.
Effective communicator who sets clear expectations, anticipates questions, and proactively addresses concerns.
B.S. or M.S. degree in quantitative field and 7 + years of progressive experience in an analytical role.
Benefits
Bonus incentive
Health benefits
401K program
Other employee perks
Company
Shutterfly
Shutterfly is a photography company provides products and services to preserve their memories and sharing stories.
10,001+ employees
H1B Sponsorship
Shutterfly has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (37)
2022 (66)
2021 (63)
2020 (77)
Funding
Current Stage
Late StageLeadership Team
Moudy Elbayadi
SVP, Chief Technology Officer
Eric L. Stromberg
Head of Infrastructure & Cloud Engineering
Recent News
2023-09-06
2023-08-11
Company data provided by crunchbase
