DEPT® · 13 hours ago
Sr. Associate, Paid Search | Growth Marketing Team
New York, NY
Full-time
Remote
Mid, Senior Level
$54K/yr - $75K/yr
1+ years exp
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Responsibilities
Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed.
Develop suggestions on activation strategy around campaign builds, overall themes, keywords (search), audience targeting, parameters, settings, and ads, as well as leveraging tools such as SpyFu, MOAT, Keyword Planner, etc
Understand what to look at daily to know when an action is needed based on performance fluctuations and trends. Leverages Qontrol to automate account monitoring and understands how to set up / modify alerts for their accounts.
Able to analyze performance reports, explain performance fluctuations and why they occurred, and develop the client-facing write-up for the AM’s review.
Able to understand different bidding methodologies (smart bidding vs. manual) and the strategy behind the bid adjustments as well as own the implementation from standard bids to other modifiers as needed.
Able to create/pull pixels, tracking, remarketing, and list creation.
Able to delegate production tasks to nearshore or other internal team members where appropriate.
Attend & actively participate in search-specific training led internally or by channel partners to continue education
Follows mandatory QA, ensuring it is created and filled out correctly for work by them or below - and process is following through on. Works with junior team members to ensure work is also delivered error-free
Assist Paid Search Manager with inputs for slides in critical decks led by Client Partners, such as FBRs and tactical plans (e.g., performance charts/tables, tactical details, etc.)
Can successfully monitor daily account performance and determine the best action based on performance fluctuation and trends.
Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc, to hit client goals.
Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs+ can appropriately project-manage deliverables
Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency.
Qualification
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Required
A minimum of 1.5 years’ paid search experience (Google Ads a must, Bing Ads & SA360 a bonus) and be comfortable with topics such as budgeting, bidding, and testing methodology.
Desire to quickly learn and master paid search strategy.
Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers.
High level of independence, curiosity and desire to grow your responsibilities and skill set.
Demonstrate proficiency in using basic and advanced Excel functions and taking advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed.
Proficiency in core Paid Search including campaign builds, daily monitoring, report write-ups, bid adjustments, pixels, delegation of production tasks, participation in training, and quality assurance.
Ability to monitor daily account performance and determine the best action based on performance fluctuation and trends.
Determine the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc, to hit client goals.
Understand key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
Shows consistency with hitting project deadlines and communicating if deadlines are not going to be met to ensure AMs+ can appropriately project-manage deliverables.
Demonstrates time management skills: able to balance workload independently and prioritize based on impact & urgency.
Benefits
Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave
Company
DEPT®
We are a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-12-20Acquired
Leadership Team
Matt Lynch
CEO
Jesse Streb
Global SVP, Technology & Engineering
Recent News
The Economic Times
2024-12-10
2024-03-27
Prolific North
2024-01-03
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