Global Overview · 4 days ago
Sr. Brand Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$120K/yr - $150K/yr
10+ years exp
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Responsibilities
Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts.
Develop and maintain strong relationships with key clients.
Expert in providing ongoing support to other brand managers, developing best-in-class practices.
Manage a team of 1-3 individuals
Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data
Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy
Manage brand budgets and profitability
Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients
Build close relationships with Amazon, owning negotiations on behalf of clients.
Drive media plans, ensuring alignment to brand budgets and profitability
Lead developing data driven recommendations using relevant sales, market and consumer data
Collaborate with cross-functional teams to support the strategic growth of Amazon. Understand the surrounding disciplines and how each piece impacts the overall strategic plan
Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations
Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs
Qualification
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Required
Post-secondary education or equivalent experience in Marketing preferred
10+ Years of experience in Brand Management and / or E-Commerce
Experience with reporting tools including excel
Experience with Amazon and Amazon Ads
Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.)
Strong experience in storytelling – taking all the data and being able to communicate that to the client in a meaningful way
Experience working with internal and external business relationships
Preferred
Preferred experience as a buyer
Company
Global Overview
Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
