Accruent · 4 hours ago

Sr. Campaign Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

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Responsibilities

Develop and execute strategies to enhance the company's reputation, generate demand for new and existing solutions, and drive adoption.

Plan and implement successful marketing campaigns in the Americas region, creating comprehensive annual campaign plans.

Align planning and execution with sales and customer success teams.

Analyze business and marketing data to assess campaign effectiveness and report results and findings to the organization.

Collaborate with the digital team to optimize customer experiences and maximize pipeline generation and retention.

Work cross-functionally with product marketing, events marketing, and digital marketing teams to execute strategic marketing plans and evaluate their effectiveness.

Utilize your experience in top-funnel lead generation and end-to-end pipeline management to deliver results.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B software experienceCRM systems (Marketo & SFDC)Email marketingSocial media marketingDigital advertising3rd party networksPipeline managementSpanishPortugueseEvent management experienceChannel marketing experience

Required

4+ years of experience in a similar position.

Excellent communication skills; proficiency in English required. Spanish, and Portuguese is a plus.

B2B software or related industry experience.

Strong Excel skills and interpretative analytics.

Experience developing and executing persona-focused campaigns aligned with the buyer's journey and go-to-market strategy.

Marketing experience across channels, including email, social media, digital advertising, 3rd party networks, etc., preferably in B2B and enterprise software.

Proficiency in managing pipelines using CRM systems (Marketo & SFDC)

Demonstrated problem-solving skills, solid judgment, and a sense of urgency.

Strong analytical ability and understanding of profit/loss profiles.

Experience in acquiring and retaining customers while growing a business and maintaining ROI.

Self-starter with strong leadership skills and a sense of ownership.

High level of flexibility and adaptability in a dynamic environment.

Flexibility in working hours across Pacific and Eastern time zones.