PandaDoc · 17 hours ago

Sr. Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $130K/yr

5+ years exp

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Responsibilities

Conduct a thorough analysis of business objectives, target audience preferences, and industry trends to inform a holistic content strategy

Implement robust analytics solutions to track key performance indicators (KPIs) and iterate content strategies based on data-driven insights

Prioritize gathering detailed market research and customer insights to create targeted, relevant content that resonates with specific audience segments

Establish a content calendar with a diverse mix of content types while maintaining a cohesive brand voice and messaging across all materials

Develop personalized content pathways aligned with the buyer's journey stages to guide leads through a tailored and impactful experience

Implement a strategic and coordinated approach to content distribution, ensuring a presence across relevant platforms such as social, email and web to maximize visibility and engagement

Closely collaborate with the revenue marketing team to align content initiatives with broader campaigns, ensuring a unified and consistent brand message

Establish regular communication channels with product managers, sales teams, and subject matter experts to remain informed about product developments, industry trends, and valuable customer feedback

Implement efficient content creation workflows, emphasizing collaboration and adherence to deadlines to streamline the production process (ideation and research to drafting, editing and final publication)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content MarketingB2B SaaS ExperienceAnalytics ToolsA/B TestingContent Distribution StrategiesEditing SkillsProofreading SkillsMarket ResearchCustomer InsightsComplex Information DistillationContent Creation WorkflowsCollaboration Skills

Required

Over 5 years of content marketing experience

Demonstrated success in crafting engaging and tailored content for specific target audiences to drive meaningful engagement

Exceptional writing, editing, and proofreading skills demonstrated through a portfolio featuring a diverse range of content types, including blog posts, whitepapers, case studies, and email campaigns

Proficient in utilizing analytics tools to measure content effectiveness and drive data-driven decision-making

Experience in A/B testing and optimizing content based on performance metrics

Excellent communication and collaboration skills enabling effective work with internal teams, external partners, and subject matter experts

Demonstrated ability to distill complex information into clear and compelling messages

Expertise in crafting and executing multichannel content distribution strategies, encompassing social media, email marketing, webinars, and partnerships

Experience with content creation across earned, owned and paid channels