Be an early applicantLess than 25 applicants

Company

Netskope · 14 hours ago

Sr. Customer Marketing Specialist

United States

Full-time

Remote

Entry, Mid, Senior Level

2+ years exp

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Cloud SecurityCyber Security

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Work closely with the Product Marketing and Campaigns teams to design and execute targeted campaigns that promote upsell and cross-sell opportunities, tailored to the needs of existing customers.

Lead the development and execution of Account-based marketing (ABM) strategies focused on upselling to Tier 1 customers, driving deeper product adoption and increased lifetime value.

Assist in the planning and execution of the Technical Customer Advisory Board (TCAB) program, including identifying key customer participants, developing meeting agendas, and managing communication with members.

Own the health of the customer database by identifying key decision-maker titles, enriching customer profiles, and creating segmented micro audiences to target effectively.

Define and implement metrics to measure the effectiveness of marketing efforts on driving upsell opportunities, tracking campaign performance and ROI to inform future strategies.

Create a formalized follow-up process for customer Marketing Qualified Leads (MQLs), ensuring timely and effective engagement with customers.

Work closely with the Advocacy team to incorporate customer proof into marketing campaigns, ensuring customer validation and enhancing credibility.

Qualification

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Customer MarketingB2B MarketingMulti-channel CampaignsSalesforceMarketoSendosoGoldcastSaaS ExperienceSecurity ExperienceNetworking ExperienceProject ManagementCollaboration SkillsSelf-starter Attitude

Required

2-4 years experience in a customer marketing or a campaign role

B2B experience required

Experience running multi-channel marketing campaigns

Familiar with B2B marketing tools (Salesforce, Marketo, 6Sense, Sendoso, Goldcast)

A self-starter attitude and team player, able to accept direction, and work independently

A positive attitude with adaptability in a fast-paced work environment

Results-communication and collaboration skills

Strong attention to detail

Preferred

SaaS company experience preferred

Security and/or Networking (IT/technology industry) experience is a plus

Experience in agile work environments is a plus

Bachelor’s degree in Marketing or communications-related field preferred, or equivalent work experience

Company

Netskope

Glassdoor

4.5

Netskope is an IT firm that specializes in real-time security, stopping threats, protecting data, and network management services.

Founded in 2012

Santa Clara, California, USA

1001-5000 employees

https://www.netskope.com

H1B Sponsorship

Netskope has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (21)

2022 (79)

2021 (121)

2020 (39)