Be an early applicantLess than 25 applicants

Company

Pendo.io · 3 hours ago

Sr. Demand Generation Manager, ABM

San Francisco, CA

Full-time

Remote

Mid, Senior Level

$105K/yr - $131K/yr

3+ years exp

Maximize your interview chances

AnalyticsArtificial Intelligence (AI)

Comp. & Benefits

H1B Sponsor Likely

Insider Connection @Pendo.io

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Iterate and improve upon existing account-based marketing initiatives, and build new integrated ABM campaigns from scratch that support the Enterprise sales team’s key targets

Lead marketing planning in partnership with sales leadership to align on segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity.

Responsible for the planning, execution, and optimization of cross-channel demand generating marketing programs including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver quality leads to the enterprise sales team.

Own reporting and analysis on your marketing programs, ensuring programs perform against goals and are continually optimized.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generationIntegrated marketing campaignsMarketing automationCRM capabilitiesProgram managementData analysisAccount-Based Marketing (ABM)Pipeline generationDigital marketingSaaS experienceSales partnershipWebinarsEvent promotion

Required

Minimum of three (3) years of experience in B2B demand generation

Experience with building out integrated marketing campaigns

Experience working in partnership with enterprise sales leaders

Understanding of demand and pipeline generation best practices, new trends, and technology

A passion for reporting. You live for the data and use it to guide your programs and spend

Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense)

Preferred

Five (5) plus years of B2B demand generation experience

Experience working in a high-growth SaaS company

Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams to influence strategy

The desire to roll up your sleeves and do the dirty work to get the job done

Company

Pendo.io

Glassdoor

3.8

The only official Pendo LinkedIn account. Pendo’s mission is to elevate the world’s experience with software.

Founded in 2013

Raleigh, North Carolina, USA

501-1,000 employees

http://www.pendo.io

H1B Sponsorship

Pendo.io has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2022 (2)

2021 (1)

2020 (1)