Tealium · 3 hours ago
Sr. Demand Generation Manager (Remote- California)
California, United States
Full-time
Remote
Senior Level
$115K/yr - $145K/yr
5+ years exp
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Hiring Manager
Paige Akins, SHRM-SCP
Insider Connection @Tealium
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Responsibilities
Develop and execute Account-Based Marketing strategies tailored to the specific needs of the territory.
Collaborate with sales teams to create and maintain territory plans that align with business objectives and growth targets.
Support the development and execution of pod meetings and account standups to align marketing activities with sales priorities.
Lead the planning, coordination, and execution of regional events, including workshops, partner events, and other field marketing activities.
Work closely with partner teams to create joint event plans that drive co-marketing opportunities and expand reach within the territory.
Ensure events are aligned with overall ABM strategies and territory plans to maximize impact.
Serve as the primary marketing liaison for the territory’s sales teams, providing support and resources to drive pipeline growth and sales acceleration.
Work closely with sales to identify key accounts, develop tailored marketing initiatives, and track progress against goals.
Regularly communicate marketing plans, event details, and performance metrics to the sales team to ensure alignment and collaboration.
Use data and analytics to measure the effectiveness of marketing programs, optimizing for better performance and ROI.
Track and report on key performance metrics, including lead generation, pipeline contribution, and event ROI.
Continuously refine marketing strategies based on data insights and feedback from sales and partners.
Qualification
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Required
Bachelor’s degree in Marketing, Business, or related field.
5+ years of experience in field marketing, ABM, or related roles within a SaaS environment.
Experience with marketing automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce).
Familiarity with ABM methodologies.
Strong understanding of the North American SaaS market and competitive landscape.
Proven experience working with partner teams to build and execute co-marketing plans.
Strong experience in planning and executing regional events, with a track record of driving successful outcomes.
Demonstrated ability to work closely with sales teams, with a deep understanding of the sales process and pipeline management.
Data-driven mindset with a strong ability to analyze and interpret marketing data to inform decision-making.
Excellent communication, project management, and organizational skills.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Benefits
Employees are eligible to receive an annual bonus and stock options.
Employees and their families are eligible for medical, dental, vision, life, and disability insurance.
Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.
Employees are eligible for flexible paid time-off and extended paid parental leave.
We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.
We offer 15 hours of paid work time for volunteer activities and programs.
Company
Tealium
Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$263.9MKey Investors
Silver Lake WatermanCiti VenturesGeorgian
2022-10-03Series Unknown· Undisclosed
2021-02-03Series G· $96M
2019-05-15Series F· $55M
Leadership Team
Ali Behnam
Co-Founder
Mike Anderson
Founder and CTO
Recent News
GlobeNewswire News Room
2024-06-04
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2024-05-29
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2024-05-23
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