Nutrafol · 21 hours ago
Sr. Director, Brand Marketing - Skin
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BiotechnologyConsumer Goods
Comp. & Benefits
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Responsibilities
Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge
Have a strong business acumen and understanding of business model
Create competitive reviews and situational analyses
Staying up-to-date on consumer research and market trends
Identify insights, challenges and opportunities
Develop brand architecture, positioning and strategy
Steer cross-functional team to deliver on strategy and business objectives
Lead day-to-day management of key brand initiatives to drive awareness and engagement
Ability to manage multiple projects simultaneously leading cross functional stakeholders
Monitor results, provide strategic recommendation and roadmaps for improvement
Assist in creating and managing brand marketing budget
Champion the brand and customer at all times
Create strong relationships and build trust with cross-functional teams and leadership
Work with external vendors and freelancers to execute as needed
Qualification
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Required
10-14 years of marketing, brand management or similar experience within a fast growing startup; wellness and/or DTC experience preferred
5+ years of team management experience
Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels
Proven track record of managing a business line’s P&L
Experience managing director reports, in-house teams and agency relationships
Exceptional communication skills, both verbal and written
Strong sense of ownership, urgency, and drive
Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
Preferred
wellness and/or DTC experience
Benefits
Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
401K with 50% match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
Free meditation app membership (Headspace)
Free Nutrafol subscription
Pet insurance and benefit programs
Company
Nutrafol
Nutrafol is a nutraceutical manufacturer that formulates natural, drug-free products to improve hair health.
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
L CattertonUnilever Ventures
2019-04-02Series B· $35M
2017-05-09Series A
Leadership Team
Recent News
2024-06-05
Company data provided by crunchbase