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Company

Xactly Corp · 1 day ago

Sr. Director, Marketing Analytics & Strategy

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$200K/yr - $240K/yr

10+ years exp

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Responsibilities

Responsible for identifying, developing, and executing data-driven strategies to improve our marketing effectiveness. You'll be working across various marketing platforms to analyze customer behavior, 3rd party data and sales performance in order to generate impactful insights that drive our marketing strategy, including defining and measuring our ROI targets.

Lead and manage the development of advanced analytic models and to drive marketing effectiveness.

Partner with data engineering and revenue operations to define data models and structure across our systems to ensure we have a consistent structure across sales and marketing.

Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.

Collaborate with the global marketing team to define and develop the KPIS, targets and insights to drive investment and optimization across the marketing mix.

Increase efficiency by automating data collection and reporting processes where possible.

Train and mentor team members on various analytical methodologies.

Responsible for providing analytical, strategic, and operational support to our Senior Executives.

Own GTM BI & Analytics Roadmap

Build and maintain data architecture (data models, governance, etc) to enable self-service analytics via Tableau.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data modelsData analysis toolsStatistical methodologiesMarket researchAnalytical methodologiesTableauDigital media effectivenessEmail marketingSales engagementsMarketing degree

Required

Experience building data models to understand effectiveness of digital media, website, product, email, events, product data and sales engagements.

Strong understanding of market research and data analysis methods.

Excellent communication skills, both verbal and written.

Strong knowledge of data analysis tools and statistical methodologies.

Superior critical thinking skills, with a high level of accuracy and attention to detail.

Ability to convert complex data and findings into understandable tables, graphs, and written reports.

10+ years of experience in data analytics, consulting, or related quantitative role

Preferred

Marketing degree preferred but not required

Benefits

Comprehensive insurance coverage (including pet insurance!)

Flexible time off and sick days

Short-term disability, long-term disability, maternity and parental leave

Gym/fitness reimbursement and tuition reimbursement

Flexible savings accounts

Paid holidays and up to 3 days paid community and volunteer leave

Life and AD&D insurance.

401(k) Insurance coverage

Company

Xactly Corp

Glassdoor

3.7

Xactly provides the only AI-powered platform that combines revenue intelligence and sales performance management so organizations can unlock their full revenue potential.

Founded in 2005

San Jose, California, USA

501-1000 employees