Lifetouch · 3 days ago

Sr. Director, Brand Marketing

San Jose, CA

Full-time

Onsite

Director

12+ years exp

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Responsibilities

Lead development of overarching brand campaign and content strategy

Oversee development and creation of hero campaign assets

Oversee seasonal marketing kick-offs and go-to-market planning, along with seasonal hindsights

Lead team that oversees and executes cross-functional briefs

Manage relationships with internal and external creative resources as well as marketing channel owners

Inspire new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging

Leverage market research and consumer insights to inform new creative concepts, value propositions and messaging

Collaborate with cross functional marketing groups (PR, events, creative, channels) to drive holistic marketing POV

Qualification

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MarketingBrand ManagementRetailEcommerceIntegrated MarketingProgram DevelopmentResource ManagementBusiness Impact MeasurementMatrix OrganizationLeadershipCreativityTeamworkCommunicationBrand BuildingDigital Marketing

Required

12+ years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and communications.

A creative thinker with demonstrated success in translating broad concepts and ideas into exciting, clear communications

Solid understanding of retail, ecommerce, and brand management.

Proven track record in developing integrated marketing plans in a highly competitive market space.

Experience leading and influencing teams.

The ability to successfully develop and execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact.

Success in a matrix organization and a fast-paced, entrepreneurial environment. Strong executive-level communications skills.