Delta Faucet Company · 2 days ago

Sr. Director, Delta Marketing Strategy

Indianapolis, IN

Full-time

Remote

Director

$157K/yr - $247K/yr

10+ years exp

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E-Commerce

Comp. & Benefits

Insider Connection @Delta Faucet Company

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Responsibilities

Create a comprehensive long-range marketing vision and strategy, including product strategy, innovation priorities, pricing, channel activation, promotional approach, and brand positioning that delivers measurable outcomes.

Work closely with stakeholders in channel marketing, product marketing, and brand management to ensure execution of the strategy, driving brand preference among decision-makers, business growth, and delivering the brand promise for the flagship Delta brand.

Set guardrails for Where the Brand Plays, including pricing, distribution, and brand position in context of the overall brand portfolio.

Have a significant impact on the product strategy for the organization. Your insights and expertise will guide the organization in making informed decisions. You will ensure that the product strategy is effectively executed, resulting in the successful launch and sustained growth of innovative and competitive products.

Identify and prioritize the most effective marketing channels to deliver brand messaging to achieve business goals. This includes understanding the unique characteristics and preferences of different channels, aligning channel strategies with overall brand objectives, and continuously evaluating the performance of each channel to make data-driven decisions.

Collaborate with cross-functional teams to ensure that the marketing campaigns optimally communicate the brand's value proposition and resonate with the target audience across various channels.

Partner with the Insights and Analytics team to analyze market trends, consumer behavior, and competitive landscape to inform strategic decision-making and ensure efforts are aligned with broader business objectives.

Translate complex market insights into actionable findings and recommendations for senior management and key stakeholders.

Qualification

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MarketingBrandingProduct StrategyGo-to-Market StrategyBusiness AcumenConsumer BehaviorTrend AnalysisFinancial ModelingMarket SizingP&L AnalysisMatrixed Environment NavigationVision CraftingActionable Insights DevelopmentComplex Data AnalysisResource ManagementProblem-SolvingAnalyticalCollaborationCommunicationProactiveResourceful

Required

10+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles.

Bachelor’s degree or equivalent experience in marketing, communication, business, or related field.

The position requires a high degree of business acumen, knowledge of industry and consumer behavior and trends.

Analytical problem solver: build strong financial models and analyze business cases (market sizing, new offerings, P&L impact).

Ability to navigate a complex, matrixed environment with finesse: you will need exceptional collaboration skills as you navigate a highly matrixed organizational structure.

Excellent communication with the ability to craft a vision and bring others along.

Problem-solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges.

Proactive and resourceful: find information, tackle problems, manage resources, and deliver results under pressure.