Dimond Connect · 6 hours ago

Sr. Director of Integrated Marketing

United States

Full-time

Remote

Director/Executive

8+ years exp

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Responsibilities

Define, develop, and execute the long-term brand strategy in alignment with company goals and market opportunities.

Ensure brand messaging resonates with target audiences across all consumer touchpoints and channels.

Develop and lead the execution of comprehensive marketing strategies across brand digital, social, retail, and traditional channels.

Align brand messaging across all touchpoints (paid, owned, earned) to ensure a cohesive customer experience.

Collaborate with sales, product, and creative teams to launch new products and campaigns that resonate with our target audiences.

Leverage data and customer insights to shape brand strategies and optimize marketing efforts, ensuring continuous growth and improvement.

Lead the creation of integrated marketing campaigns to promote brand awareness, loyalty, and engagement across digital, social, and traditional platforms.

Work collaboratively to create compelling content strategies and ideas that incentivize consumers to connect more deeply with ARMRA, including social, TV, OOH, and more.

Serve as a lead in creating monthly editorial calendars and theme planning to drive a consistent narrative across all channels.

Partner with the product development team to ensure brand alignment with new product launches, packaging, and innovations.

Work closely with teams across marketing, customer experience, and product to ensure brand consistency and cohesive communication strategies.

Manage relationships with external vendors, agencies, and partners to ensure high-quality execution of campaigns.

Qualification

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Brand strategyMarketing leadershipConsumer behaviorDigital marketingHealth & wellness experienceCollaboration skills