Chainguard · 5 days ago

Sr. Director of Product Marketing

United States

Full-time

Remote

Director

$250K/yr - $300K/yr

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Responsibilities

Build a product marketing function that sets and adheres to the highest quality standards and serves as a hub for linking go-to-market activities across sales, marketing and post-sales

Develop highly impactful positioning for Chainguard’s products in the market, and lead the team in building out core messaging that articulates Chainguard’s key value propositions.

Lead and manage key go-to-market initiatives to enter new markets and launch new innovative products.

Own pricing strategy to align with market demand and business objectives, and lead implementation of pricing and packaging changes.

Manage the business value assessment (BVA) process for prospects and customers in partnership with field teams and ensure BVAs have a positive impact on revenue growth and retention.

Collaborate with product management and engineering to influence and lead communication around product vision and strategy.

Manage and mentor an existing team of Product Marketing Managers (PMMs), and expand the team by attracting and retaining top talent, in alignment with company growth.

Build a repeatable sales enablement engine in close partnership with the enablement team by aligning PMM activities with enablement needs and goals. Personally train sales on critical topics.

Qualification

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Product MarketingB2B TechnologyOpen Source SoftwareEnterprise SecurityTechnical AudiencesGo-to-Market StrategiesProduct LaunchesMarket Entry InitiativesPricing StrategiesTeam ManagementMarketing ManagementHands-On ExecutionProblem-SolvingCollaborationLeadership

Required

Proven experience in product marketing leadership within a B2B technology environment, preferably with exposure to open source software, enterprise security, and technical audiences.

A track record of successfully leading go-to-market strategies, product launches, and market entry initiatives.

Deep understanding of pricing strategies and experience in managing pricing and packaging changes.

Strong leadership qualities with experience managing and growing a team of marketing professionals.

Excellent collaboration skills, with a history of working effectively across product management, engineering, marketing and sales teams.

Ability to thrive in a fast-paced, rapidly growing environment, maintaining a balance between strategic vision and hands-on execution.