California Closets · 3 hours ago

Sr. Director Relationship Marketing (CRM) - Remote

Phoenix, AZ

Full-time

Remote

Director/Executive

15+ years exp

Maximize your interview chances

FurnitureHome Decor

Insider Connection @California Closets

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Build and manage an innovative, best-in-class CRM Strategy to propel growth and loyalty with current, past, and future customers throughout their lifecycles

Develop a deep understanding of the California Closets customer journey and uncover the high impact moments we need to focus on to support growth

Ensure insights are actionable and leveraged by collaborating closely with members of the growth marketing team and cross-functional partners

Drive to critical customer-centric KPIs that this role will help define and champion

Architect learning agendas and test plans to strengthen channel performance, driving incremental revenue and lead conversions

Champion and support improved collection and management of customer data (0P, 1P, 2P, 3P) to have more personalized conversations with our customers

Create processes to identify, build, and manage audiences with a focus on automation

Develop campaigns in close partnership with Brand Strategy and Partnerships Team through results-driven briefs that accelerate performance while amplifying messages that differentiate the Brand through its expertise and design leadership

Manage the CRM budget

Support a team culture that upholds the values of California Closets and is worthy of a Brand of Belonging

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM strategyEmail marketingDirect mail marketingCustomer analyticsSalesforceSalesforce Marketing CloudMarTech partnershipsCampaign strategyData interpretationServant leader mentality

Required

15+ years of experience building and leading CRM strategy and driving measurable program growth

Deep channel experience in email and direct mail

Skilled at uncovering and interpreting customer and business insights through analytics

Proven competency for telling simple stories from complex data

Experience with technology partnerships inclusive of ESPs, CRM and Database platforms, deliverability consultants, automation and prospecting partners. Salesforce and Salesforce Marketing Cloud experience a plus

Demonstrated ability to assess MarTech opportunities and to enable those partnerships in collaboration with technology and product teams

Strong written and oral communication skills that flex across a range of stakeholders from cross-functional partners, installers, designers, senior leaders, and operators

Demonstrated experience managing the complexity of campaign strategy, testing, and reporting across scores of geographic regions and customer segments

Servant leader mentality required