Stryker · 21 hours ago

Sr. Field Marketing Specialist , Data Downstream (Remote)

Portage, MI

Full-time

Remote

Entry, Mid, Senior Level

2+ years exp

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BiotechnologyHealth Care

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Responsibilities

Assesses the impact of competitive dynamics and points of difference through competitive analysis

Maintains networks of people and resources for obtaining competitive information.

Adheres to organizational protocols, practices, and procedures for gathering competitive information

Understands the needs of the primary and secondary customers and how to articulate the value proposition to the specific audience.

Works with inputs from KOL network

Explains different product features to different customers as appropriate to their needs

Understands what current and potential customers need to drive value in the portfolio

Surfaces new or unexpressed customer needs

Escalates systemic problems that could affect customer satisfaction.

Implementing the Strategy and Marketing Plan

Provides support to Brand/marketing managers in the development and sales support of one or more marketing segments

Develops, drives, and supports regional and national tactics, actions and campaigns to drive business results

Performs sales and marketing analysis, assists with trade shows, literature development, presentations, and publicity

Gathers internal and external market insights to share with stakeholders

Applies product knowledge in combination with technical knowledge to educate and articulate value

Analyzes sales data and identifies areas for growth in assigned regions

Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical/operational need

Provides sales training, develops roadmaps, and supports new program launches

Develops sales tools and drives marketing campaign execution

Direct sales support in the field

Responsibility may be national or for a specific region

Partners across our business functions (i.e. finance) to develop internal business processes

Liaises and influences across Stryker business units’ marketing teams to develop and execute enterprise-wide data strategies

Delivers high quality results with passion, energy, and drive to meet business priorities

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Medical device experienceMarketing experienceMicrosoft OfficeSales trainingMarketing strategiesCompetitive analysisProject management