74 applicants

Company

Ethos · 17 hours ago

Sr. Integrated Marketing Manager

Remote US

Full-time

Remote

Mid, Senior Level

$114K/yr - $203K/yr

7+ years exp

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FinanceFinancial Services

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Lead the development and execution of comprehensive marketing strategies for new product launches across all channels (digital, social, content, email, etc.).

Define target audiences, positioning, key messaging, and channel strategies to maximize impact.

Collaborate closely with channel managers on the acquisition team to ensure seamless execution of the overarching marketing strategy across all channels.

Collaborate closely with product development, sales, and other cross-functional teams to ensure successful product launches.

Monitor post-launch performance, analyze results, and make necessary adjustments to the GTM strategy.

Develop and maintain a strong brand identity and messaging for new products, ensuring alignment with the overall company brand.

Collaborate with creative teams to develop high-quality marketing assets, including ad copy, social media content, website copy, and video.

Develop and manage the overall marketing strategy and creative testing roadmap for Search & Affiliate channels across new and core products.

Collaborate with channel managers on creative optimization to improve performance.

Analyze creative performance data and incorporate insights into future creative testing roadmap.

Conduct thorough market research and competitive analysis to identify market trends, target audiences, and competitive advantages.

Translate consumer and competitive insights into actionable marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Integrated MarketingGo-to-Market StrategiesDigital Marketing ChannelsData AnalysisBrand MarketingProject ManagementInsurtech Industry KnowledgeCollaboration Skills

Required

Bachelor's degree in Marketing, Business, or a related field.

7+ years of experience in integrated marketing, brand marketing, or a similar role

Proven experience in developing and executing successful go-to-market strategies for new products or services.

Deep understanding of digital marketing channels, including search, social media, content marketing, email marketing, and paid advertising.

Strong written and verbal communication skills, with the ability to craft compelling and persuasive marketing messages.

Experience with data analysis and creative performance reporting, with the ability to draw insights and make data-driven decisions.

Strong problem-solving and project management skills.

Excellent communication, collaboration, and presentation skills.

Passion for the insurtech industry and a desire to innovate.

Company

Ethos

Glassdoor

4.6

Ethos makes getting life insurance instant and easy.

Founded in 2016

Austin, Texas, USA

501-1000 employees

http://www.ethoslife.com

H1B Sponsorship

Ethos has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2022 (25)

2021 (25)

2020 (8)