35 applicants

Company

Neighborly® · 3 hours ago

Sr. Local Performance Marketing Specialist

Remote USA

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.

Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.

Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.

Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingData AnalysisMarketing MetricsMarketing DegreeFranchise ExperienceRelationship Building

Required

5+ years marketing experience ideally within a franchise service or retail industry

5+ years’ experience with digital marketing, highly analytical and data-driven

Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends

Possess excellent diplomatic skills and relationship building qualities

Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization

Four-year college degree in Marketing or related field

Benefits

Equity and bonus opportunities

Company

Neighborly®

Glassdoor

3.3

Neighborly is a holding company of 29 service brands focused on repairing, maintaining and enhancing consumers’ homes and businesses and is the world’s largest home services franchisor serving 10 million+ customers.

Founded in 1981

Waco, Texas, USA

1,001-5,000 employees