Gametime · 1 day ago

Sr. Manager, CRM & Lifecycle Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$180K/yr - $195K/yr

8+ years exp

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Responsibilities

CRM Vision, Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience.

Talent Development. Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices.

Customer-First Advocacy. Understand the interests and behaviors of our customers to segment them and create personalized journeys. Develop segmentation strategies that can extend to paid media, product and creative to proactively drive activity in the customer lifecycle.

Strategic Leadership. Align CRM with the company’s overall strategy, objectives, and goals, partnering with Finance and leadership to maximize our customer file against operating plan targets.

Operational Excellence. Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution.

Collaboration. Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on our CRM channels experience.

World Class Programming. Set best-in-class practices for our customer experience and communications look-&-feel. Manage vendor relationships and negotiations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM strategySegmentationCustomer analyticsBrazeEmail marketingMobile push notificationsSMS marketingSQLTeam managementExperimentation modelsCustomer lifecycleVendor managementCustomer experienceCross-functional collaboration

Required

A deep understanding of lifecycles, segmentation, analytics, and user behavior

Experience with Braze or similar CRM platforms

8+ years of experience with email, mobile push notifications, and SMS marketing campaigns. Experience with both Mobile Apps and eCommerce a plus.

3+ years of experience managing a team within CRM

A data-driven approach toward increasing engagement and improving lifetime value

High degree of comfort rolling up your sleeves to get into the details with your team, including working with SQL, experimentation models, and customer analytics

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

You understand what questions to ask to get to the answer when working with analysts to uncover learnings that will propel performance