Hydrafacial · 23 hours ago

Sr. Manager, Digital Marketing

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $132K/yr

7+ years exp

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Responsibilities

Own the email marketing strategy, calendar, and execution of email and SMS communications, including automated workflows, personalized messaging, segmentation, deliverability, and optimization to maximize performance for both B2B and DTC customers.

Develop and implement strategies to optimize the provider post-purchase experience, including email campaigns, loyalty programs and personalized recommendations.

Refine the existing CRM storytelling strategy and manage its execution. Develop and implement new strategies to build and maintain strong customer and provider relationships, increase loyalty, and drive repeat purchases.

Oversee the collection, segmentation, and analysis of customer and provider data to personalize communications and offers. Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, and loyalty.

Develop performance KPI’s and maintain an email marketing dashboard to monitor and share performance.

Manage the daily execution of the content and promotional calendar, formulating and employing strategies to increase online sales, improve the user experience, and ensure the website aligns with the brand strategy.

Flawlessly execute initiatives to increase customer retention, average order value (AOV), and customer/provider lifetime value (CLV) on Hydrafacial.com and Hydrafacial.store.

Analyze customer and provider data KPIs to deliver actionable insights and optimize the customer journey. Generate regular reports and recommendations for continuous improvement.

Collaborate with product development and IT teams to enhance the e-commerce user experience (UX), ensuring the digital customer journey is seamless across mobile, desktop and other digital touchpoints.

Lead A/B testing efforts to improve engagement and conversion rates, focusing on personalization and loyalty tier-specific promotions.

Identify areas for improvement in the customer experience and work with customer service and support teams to address pain points.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

E-commerceEmail marketingSMS marketingData analysisCRM systemsGoogle AnalyticsProject managementHTMLExcelPowerPointGsuiteCustomer metricsA/B testingCollaboration skills

Required

7+ years of experience in e-commerce, with proven experience in email/sms marketing

Strong understanding of e-commerce platforms (SFCC, Shopify, Magento, etc.) and digital marketing tools (e.g., Google Analytics, B2B CRM systems –Hubspot)

Strong analytical skills with experience in data reporting, customer metrics, and actionable insights

Excellent communication and collaboration skills to work cross-functionally with sales, education, and brand marketing

Proven experience in calendar ownership and project management; a master of Excel and PPT (+ Gsuite)

Expert in ecom and email metrics and KPIs, and how to develop benchmarks and increase performance over time