200+ applicants

Company

Spectrum Brands, Inc · 2 days ago

Sr. Manager, Digital Media

United States

Full-time

Remote

Senior Level, Lead/Staff

7+ years exp

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Responsibilities

Plan, develop, execute, and measure digital media plans that support a variety of marketing goals across the purchase funnel.

Translate business objectives into measurable KPIs and contextualize those KPIs against industry, vertical and/or historical benchmarks.

Communicate forward-thinking strategies and plan details effectively to key stakeholders at varying levels of digital media knowledge across the organization.

Manage a campaign and testing calendar in collaboration with business unit marketing and Dynamic Consumer Experience (DCX) teams to establish a cohesive narrative across all paid and owned channels.

Negotiate and optimize to make the most efficient use of every dollar across varying levels of brand budgets.

Leverage statistical and analytical competency to effectively communicate outcomes to clients via dashboards and monthly reporting.

Manage invoices & accruals process while overseeing client budgets and pacing.

Report weekly/bi-weekly and monthly on media pacing actuals vs plan, KPIs across funnels and benchmarks and any optimizations rationale.

Plan A/B tests and report on outcomes and learnings.

Be the subject matter expert and primary contact for Paid Digital Media across Spectrum Brands and its two business units: Global Pet Care, Home & Garden.

Develop strong relationships across internal, agency, and platform/publisher partners, identify senior level partner leaders and setup regular top to top meetings.

Voraciously consume and share the latest industry and competitor news, media strategies, platforms, tactics and apply it to client projects.

Be bold in proposing test & learn opportunities to clients, even if it stretches beyond existing budgets.

Provide strategic recommendations that identify & close gaps to scale data driven marketing and personalization across all business units.

Communicate business requirements and align internal partners (e.g., Global IT, Legal and DCX Leadership) to develop, prioritize and successfully execute use cases to continue to grow in-house media capabilities.

Utilize industry tools to build efficiencies and automation into DCX Media Team workflows to help keep you and your employees focused on business outcomes, and constantly on the lookout for new strategic opportunities.

Build training materials, media POVs and best practice/process documentation.

Oversee the work of direct reports, train technical knowledge, and manage in-flight and future campaign projects and execution workflow.

Strategize on a weekly basis to determine optimizations and next steps to take campaigns to the next level of performance.

Ensure team maintains a high level of expertise, training and certifications across paid media platforms, including but not limited to paid search, paid social and programmatically placed media.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Media StrategyPaid Media ManagementProgrammatic Media BuyingBudget ManagementGoogle AdsMeta AdsAmazon AdsGoogle Marketing PlatformData-Driven MarketingMarketing AnalyticsAudience Management ToolsBusiness Intelligence ToolsD2C ExperienceB2C ExperienceGlobal Experience

Required

Bachelor's Degree in Marketing, Business, or related field.

7+ years working in the digital media buying & planning industry with focus a on search/social/programmatic media strategy and execution.

Previous people management experience, required.

Experience at a large agency and/or in-house digital agency.

Fluency with top media platforms and programmatic marketplace (opportunities, rates, partners) across display, native, audio, video (CTV, native, pre-roll) is required.

Must have in-platform execution experience, pulling the levers in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Facebook Ads). DMP specific experience a plus.

Proven track record in both agency and in-house settings, leading teams and fostering strong relationships with clients and cross-functional departments.

Deep hands-on experience with a wide range of digital media platforms including Google Ads, Meta Ads, Amazon Ads, and Google Marketing Platform (Google 360).

Demonstrated ability to manage substantial budgets exceeding $3 million across multiple brands and clients, ensuring optimal allocation and performance.

Working knowledge of the technologies used to support digital advertising operations: ad serving/trafficking, audience management tools, inventory applications, and third-party ad tags (GTM, retargeting tag implementation).

Proficient in marketing analytics & tagging platforms including Google Tag Manager, Google Analytics, Nielsen and others that are comparable.

Working knowledge of digital best practices surrounding data retention, cookie policies, CCPA and GDPR.

Understanding and competency in business intelligence tools (Google Data Studio / Power BI / reporting).

Experience working across D2C and B2C clients.

Perform as both an overarching strategist and tactical implementer, both are key to this role.

Self-starter with a proven track record for taking the initiative.

Demonstrated problem-solving capabilities.

Possess the charisma, confidence and tact to have 'difficult' conversations that lead to productive outcomes with team members and clients.

Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands.

Commitment to results; possess high level characteristics of Bias for Action, Accountability and Ownership.

Possess an Entrepreneurial mindset, with the ability to evaluate opportunities, gaps and weaknesses, and develop scalable solutions to drive business growth and market share.

Anticipate business / stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realizes they are required.

Demonstrate problem-solving capabilities.

Possess the charisma, confidence, and tact to have 'difficult' conversations that lead to productive outcomes with team members and internal clients.

Enthusiasm / Agile / Hungry / Curious for the future of eCommerce and building that future and capability within Spectrum Brands.

Initiate and lead open conversations with teams and stakeholders to build trust.