Jiffy Group ยท 4 hours ago
Sr. Manager, Lifecycle Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
5+ years exp
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Responsibilities
Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.
Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives.
Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts.
Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion.
Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn.
Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points (e.g., 30, 60, 90 days post-purchase).
Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products.
Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue.
Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy.
Ensure lifecycle messaging is consistent and aligned across email, SMS, push notifications, and other channels.
Optimize transactional emails to reinforce brand trust and drive upsell opportunities.
Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance.
Define KPIs, monitor performance, and deliver actionable insights to key stakeholders.
Qualification
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Required
5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs.
Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics.
Strong skills in segmentation, cohort analysis, and performance tracking, with the ability to use data to inform strategy and measure results.
Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment.
Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints.
Entrepreneurial spirit with the ability to prioritize, multitask, and execute with limited resources.
Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle.
Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns.
Deep understanding of the customer journey and how to drive growth through retention, loyalty, and advocacy.
Benefits
Generous compensation and employer paid benefits (Medical, Vision and Dental)
Annual wellness and professional development stipend
Perks of getting lots of clothing!
Company
Jiffy Group
Our Vision: Be the innovation and service leader in sustainable plant growing solutions to feed and beautify the world.
501-1,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
