Rheem Manufacturing · 15 hours ago

Sr. Manager, Marketing

Texas, United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

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Heating Ventilation and Air Conditioning (HVAC)Industrial Manufacturing

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Responsibilities

Plan and execute marketing strategy across traditional and digital platforms that drives high engagement.

Serve as editor-in-chief and graphic lead for all content to ensure quality, clarity and consistency. Demonstrate strong branding advocacy for both internally and externally created materials.

Lead and innovate trade advertising, content strategy and implementation.

Direct social media strategy and tactics from planning, content creation through publishing. Collect, monitor and analyze social and website metrics, and make improvements accordingly.

Stay updated on industry trends and adjust the content, campaigns and communication strategy as needed.

Collaborate with marketing and training team, product and sales leaders and agency partners to create promotional strategies and campaigns.

Manage the distribution of content across all channels. Optimize and nurture e-mail campaigns.

Strategize annual program and promotional messaging as well as develop and maintain communication tools for all key programs and product launches outlined above or as assigned. Present data-driven recommendations to leadership team.

Coordinate public relations responses, as needed, with divisional subject matter experts.

Daily management of key vendors and agency partners to ensure effective project management, timely project completion, quality, and efficient use of resources to achieve planned objectives within budget.

Establish key reporting metrics on all channels and initiatives and set up monthly/quarterly reports to monitor progress and results.

Other duties as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingContent DevelopmentSEODigital AdvertisingE-mail MarketingSocial Media CampaignsMicrosoft OfficeAdobe PhotoshopAdobe IllustratorAdobe InDesignGoogle AnalyticsOracleProject ManagementPublic SpeakingCoachingCompelling Communication

Required

Bachelor’s degree in Marketing or related field.

10+ years demonstrated evidence of progressive experience in marketing, content development and management, agency experience leading in a multi-project, deadline-oriented environment.

Experience leading marketing teams

Track record of implementing content marketing tactics such as SEO, digital advertising, e-mail marketing and social media campaigns is required.

Evidence of professional proficiency in writing, public speaking, and expression of complex technical data in simple terms is necessary.

Solid proficiency with the entire suite of Microsoft Office suite of software is essential.

Demonstrated organizational, resource, and time management skills are essential for success.

Occasional travel is necessary