60 applicants
ServiceNow · 3 days ago
Sr. Manager, Global Brand Insights & Analytics
Chicago, IL
Full-time
Onsite
Director
10+ years exp
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Responsibilities
Brand Measurement and Reporting: Work with brand team leaders to develop an end-to-end Global Brand Marketing measurement framework with primary and secondary KPIs and benchmarks across all brand channels. Regularly monitor and analyze key brand metrics, with a primary focus on unaided and aided awareness and consideration, across global markets, using various analytics tools including Adobe Analytics, Morning Consult, Nielsen and Sprinklr. Share regular strategic reports on campaign and content performance across Global Brand Marketing and to relevant stakeholders with performance data, insights and recommended optimizations based on our KPI goals.
Cross-Functional Collaboration: Collaborate with internal team leads, including Brand Strategy, Brand Content, and Paid Media, to gather relevant data and insights for a comprehensive understanding of brand performance. Collaborate with partners in Comms, Product & Solution Marketing, Field Marketing, and Digital Acquisition and Strategy Ops teams to help form comprehensive insights and stories, and to share relevant information. Foster effective communication and collaboration to ensure alignment on brand health goals and strategies.
Strategic Liaison: Partner with Brand Strategy during annual planning to assess both performance learnings and market / audience insights to help ground our annual marketing strategies. Act as a liaison between the global brand marketing team and external research agencies to facilitate the execution of brand health studies and surveys. Leverage research findings to inform strategic decisions and recommendations for enhancing brand perception. Act as research thought partner for projects beyond core brand health.
Competitive Analysis: Stay abreast of industry trends and competitor activities to benchmark our brand performance against key competitors. Translate competitive insights into actionable strategies to enhance our brand's competitive positioning.
Continuous Improvement: Identify opportunities for process improvement in data collection, analysis, and reporting to enhance the efficiency and effectiveness of the marketing analytics function. Identify and recommend new measurement tools, partners and opportunities to augment our understanding of our brand health today and pave the way for our future state
Qualification
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Required
Bachelor's degree in Marketing, Business, Statistics, or a related field.
10-12 years’ experience in marketing analytics with a focus on brand health, preferably in a global setting.
Proficiency in data analysis tools, statistical analysis, and data visualization tools.
Strong communication and collaboration skills to effectively work with cross-functional teams.
Ability to translate complex data into actionable insights and recommendations.
Curious mindset and desire to probe the why and the story behind the data
Drive to continually improve output by staying on top of the latest tools & thinking in brand health and through research innovation and experimentation
Preferred
Familiarity with digital enterprise platforms and challenger brand strategies is desirable.
Company
ServiceNow
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations.
10,001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (650)
2022 (816)
2021 (565)
2020 (420)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity· Undisclosed
2012-07-20IPO· nyse:NOW
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
The Motley Fool
2024-06-05
2024-06-01
Company data provided by crunchbase
