Blue Yonder · 1 day ago
Sr. Manager Solutions Marketing, Supply Chain Execution
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CRMData Management
Growth OpportunitiesH1B Sponsor Likely
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Responsibilities
Develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.
Create, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
Analyze competitive positions and provide key insights to guide product requirements and initiatives.
Lead creation of thought-leading product marketing materials and content.
Drive development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
Collaborate closely with cross-functional stakeholders like product management, sales, demand generation, partner marketing and customer success to execute winning marketing initiatives.
Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.
Monitor market and competitive trends and messaging, feeding insights back into internal sales and industry teams to adjust strategies, product positioning, offers, and execution as needed.
Qualification
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Required
5+ years of software marketing experience preferably in supply chain, warehousing, logistics, and the SaaS market; understanding of AI & ML.
A deep understanding of warehousing and logistics across the supply chain for both the manufacturing and retail sectors.
Bachelor's degree, or equivalent relevant marketing experience required.
Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
Available to work in a distributed, global time zone environment.
Preferred
Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.
MBA is a plus.
Benefits
Comprehensive Medical, Dental and Vision
401K with Matching
Flexible Time Off
Corporate Fitness Program
A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Company
Blue Yonder
Blue Yonder is a digital supply chain and omni-channel commerce fulfillment platform.
H1B Sponsorship
Blue Yonder has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (53)
2022 (87)
2021 (112)
2020 (84)
Funding
Current Stage
Late StageTotal Funding
$575MKey Investors
Panasonic
2021-03-08Acquired· undefined
2020-05-20Secondary Market· undefined
2016-10-13Private Equity· $575M
Recent News
2024-11-20
2024-10-31
2024-05-28
Company data provided by crunchbase