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Company

Vertex Inc. · 12 hours ago

Sr. Marketing Analytics & Insights Specialist

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

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H1B Sponsor Likely

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Responsibilities

Designs processes and analytical models and frameworks that improve acquisition rates of prospects and customers and decrease friction of moving them through the funnel, positively impacting both revenue outcomes and the overall customer experience.

Proactively identifies opportunities to automate and/or optimize manual processes and reporting across the global marketing team, facilitating self-serve reporting, and formulating roadmaps to prioritize projects according to what's most impactful.

Equips marketing leadership with pipeline analysis such as forecasting, trend analysis, and other predictive/descriptive insights weekly, monthly, quarterly.

Develops and executes the process for tracking and measuring marketing success against goals in quarterly business reviews (QBR’s) working directly with the marketing leadership team.

Enables an account-based reporting strategy by developing and maintaining intent delivery available in technologies

Leverages data to identify areas of growth through top-of-funnel expansion, mid-funnel acquisition and conversion, optimal channel spend and optimal touchpoint strategy for members and future members.

Supports the Marketing Analytics Manager in architecting and implementing a strategic analytical framework that can scale with the business and enable identification of opportunity and risk in the business.

Translates complex business requirements from all levels of the organization into automated reports and dashboards that demonstrate the efficacy of programs and tactics across various channels

Provides detailed reports on Key Performance Indicators and Return of Investment of various Marketing Campaigns and Programs.

Champions the use of data as a strategic business asset and create an analytics-focused culture, driving adoption of reporting tools by hundreds of users.

Performs continuous data analysis culminating in recommendations to change the existing marketing programs and tactics, or the marketing strategy altogether to ensure we are focused on increasing brand awareness, demand generation and customer cross sell.

As requested, presents detailed analysis and reports to Marketing Managers and mid-level executives in the marketing and sales function.

Helps to build and maintain reporting infrastructure that allows for objective assessment of marketing programs and their impact to the business.

Supports stakeholders in determining best KPIs and metrics to use for their projects, helps diagnose problems that may be occurring, predicts how a different course of action could increase engagement in a campaign or additional lead volume.

Proposes audience targeting and segmentation recommendations based on behavior analytics to maximize return on investment for Marketing programs.

Creates appropriate documentation that allows stakeholders to understand the steps of the data analysis process and duplicate or replicate the analysis if necessary.

Participates in projects and performs other duties as assigned.

Occasional business travel may be required.

Qualification

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Predictive modelingSQLData visualization toolsB2B marketing strategiesGoogle AnalyticsSalesforceMarketing automation platformsPower BITableauAdobe AnalyticsGoogle AdsSales engagement platformsExcelAccessDigital advertising strategyBusiness intelligenceSaaS business modelsProject management

Required

Four plus (4+) years in reporting/analyst role in marketing or sales with strong grasp of standard metrics

Three plus (3+) years building data visualizations in Power BI or Tableau in non-academic/internship setting (intermediate proficiency required)

Demonstrated background with predictive modeling used to forecast the pipeline growth and trends of the company in the near future

Proven experience working with statistical concepts and predictive modeling with an ability to provide concise conclusions based on data analysis projects

Intermediate SQL skills

Working knowledge of the following analytical tools: modeling and reporting in Excel/Access and SQL, Power BI/Tableau, or other data visualization tools

Proven track record of working with marketing data from disparate sources and learning or managing new systems/platforms/tools

Ability to effectively solve problems and create scalable solutions that can be rolled out to the marketing team

Deep knowledge of B2B marketing and sales strategies and demonstrated skills in both quantitative and qualitative analytics

Well-developed analytical skills, such as hypothesis formulation, testing, and accurate root cause analysis

Understanding of digital advertising strategy and KPIs

Ability to produce predictive data models for consumption by management

Thorough understanding of fundamental business statistics

Conceptual understanding of SaaS business models, GTM strategy, and key challenges

General business acumen in order to extrapolate work priorities

Ability to provide concise conclusions to company leadership based on data analysis projects

Instincts for effective and scalable problem solving

Understanding of business intelligence and its role in the organization and the ability to evangelize throughout the organization

Ability to pro-actively work in a fast-paced environment with a demonstrated ability to prioritize work effectively

Rigorous attention to detail and a drive for continuous improvement

Ability to champion change and implement change management practices

Excellent communications skills, both verbal and written, specifically the ability to translate non-technical stakeholder requirements into effective and actionable visualizations and reports

Ability to rationalize when directional insights are sufficient vs when wholly accurate data is required for analysis

Preferred

Experience with marketing automation platforms such as Pardot, Eloqua, Marketo, etc.

Experience with web analytics platform such as Google Analytics, Google Tag Manager, Google Search Console, Google Ads, or Adobe Analytics (Omniture Site Catalyst), or similar data management platforms

Experience with Salesforce and Salesforce reporting

Experience with sales automation/sales engagement platforms such as SalesLoft

Company

Vertex Inc.

The rapid changes taking place in today’s global business, technology, and regulatory environments are having a compounding effect on the complexity of indirect tax management and putting more pressure on the corporate tax function than ever before.

Founded in 1978

King Of Prussia, Pennsylvania, USA

1001-5000 employees

https://www.vertexinc.com

H1B Sponsorship

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2023 (4)

2022 (13)

2021 (9)

2020 (6)