122 applicants

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Company

Guideline · 9 hours ago

Sr. Marketing Manager, Content & Social

United States

Full-time

Remote

Senior Level, Lead/Staff

$144K/yr - $180K/yr

8+ years exp

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Responsibilities

Shape and execute strategy: Design and lead a forward-thinking content and social strategy that elevates our brand, reaches key audiences, and drives measurable growth. Develop editorial guidelines and an aligned content calendar that reflects company initiatives, growth goals, and market opportunities.

Manage high-velocity production: Oversee a team of contractors to create a high-volume of quality content — including copywriters, designers, and videographers. Oversee the creation of a variety of content types—blogs, ebooks, reports, videos, social posts, and webinars—delivering value at every touchpoint

Effectively collaborate and manage stakeholders: Act as the primary liaison between Marketing and other departments, especially Product and Engineering, to ensure messaging alignment and support for key initiatives. Incorporate and balance feedback from multiple stakeholders, maintaining a constructive dialogue to drive consensus.

Manage optimization of our web and social platforms: Oversee day-to-day management of our blog and social media accounts — ensuring consistent messaging, high engagement, and alignment with brand goals.

Foster executive thought leadership: Collaborate with company leaders to craft insightful content that connects our mission and values to market trends and industry impact.

Partner with legal and compliance: Ensure all content is accurate, compliant, and upholds regulatory standards.

Report on performance: Use tools like Google Analytics, Amplitude, and social platform (LinkedIn, Meta, X) insights to measure performance, track key growth and engagement metrics, and inform strategy.

Optimize for search and discoverability: Drive SEO strategy, ensuring content is optimized to boost visibility and attract high-quality traffic.

Stay ahead of the curve: Keep tabs on industry trends, competitor strategies, and new tools to ensure our content remains innovative and impactful.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content strategySocial media managementSEO principlesGoogle AnalyticsVideo productionData analysisContent optimizationAmplitudeSproutSocialEbooksWebinarsStakeholder managementFintech experienceHR tech experiencePayroll experience

Required

8+ years of professional experience in a content, social media, or related role, with a track record of delivering strategies that drive engagement and growth.

A results-oriented approach to aligning content efforts with broader company goals and objectives.

Exceptional writing and editing abilities, with expertise in crafting content that resonates across formats and channels.

Hands-on experience managing social platforms, analyzing performance, and optimizing strategies to build engagement and brand presence.

Strong understanding of SEO principles, including keyword research and content optimization, to enhance discoverability.

Proficiency with tools like Google Analytics, Amplitude, and social platform insights to measure success and inform decisions.

Preferred

Experience in fintech, HR tech, or payroll spaces.

Experience with video strategy, production, and more — to help us leverage that medium.

Benefits

Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar

401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)

100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents

Opt-out credit if all three plans are waived

Eligibility to participate in Health Savings Account and Flexible Spending Accounts

Disability and life insurance options

Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents

Paid parental leave for birthing and non-birthing parents

1 - month Sabbatical after 5 years of employment