Diageo · 2 days ago

Sr. Marketing Manager

California, United States

Full-time

Onsite

Senior Level

$110K/yr - $184K/yr

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Responsibilities

Support Global Marketing Director and Senior Manager to develop and deliver positioning and consistent brand creative and TOV across all communications.

Deliver highly engaging and distinct communications across marketing channels

Develop highly engaging branded experiences for on, off and non-premise events

Act as lead liaison with Casamigos PR, Experiential and Social Teams to ensure all brand marketing is consistently living up to Casamigos brand standards

Liaise with Experiential Team:

+ Oversee experiential platforms and brand partnerships to deliver increased brand equity and consumer trial.

+ Key input into execution of highly engaging branded experiences for on, off and non-premise events

Support Commercial Activities:

+ In conjunction with Consumer Planning & Activation (CP&A), lead the creation of retailer programs focused on the on and off premise channels.

Act as Digital Lead, overseeing brand’s digital ecosystem inclusive of CRM and, eCommerce,

Responsible for ad hoc business performance analysis, insight development with planner, and recommendations to address issues or improve existing programming.

Qualification

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Grow brands in cultureDevelop brand positioningDeliver engaging communicationsDevelop branded experiencesLiaising with PROverseeing experiential platformsLeading retailer programsDigital marketingCRMECommerceBusiness performance analysisInsight developmentWorking with Global Marketing TeamEntrepreneurialCreativeAgileCuriosityBrilliant project management communication influenceProactive champion