117 applicants
Franklin Sports · 2 days ago
Sr. Marketing Manager
Stoughton, MA
Full-time
Onsite
Senior Level
10+ years exp
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Insider Connection @Franklin Sports
Responsibilities
Craft, write, and execute a responsible growth-focused 1–3-year marketing plan and update as needed. Gain input from all key stakeholders and gain alignment.
Develop and align the annual marketing budget and manage the budget throughout the year.
Maximize efficiency and ROI on all initiatives.
Develop a budget that prioritizes the most important business initiatives.
Build a plan to enhance activation of MLB roster.
Identify, negotiate, and manage key influencers.
Develop media partnerships and approach for Baseball/Fastpitch Softball.
Develop and execute grassroots marketing.
Lead PR efforts, including managing agency relationship.
Drive and lead marketing calendar to ensure that initiatives are synchronized.
Develop an improved creative briefing process.
Collaborate and drive social media efforts for Brand as a whole.
Develop interesting collaborations that grow brand equity.
Present the category and key concepts to key customers, distributors, and internal stakeholders.
Play a role with all key partnerships (including MLB) to ensure they are activated and maximized.
Listen closely to consumers, key accounts, and distributors to build better results.
Develop strong trade plans to ensure results with key retailers.
Develop marketing over time that can be used in international markets.
Build knowledge of Franklin brand to contribute to other categories of business.
Other projects as assigned.
Qualification
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Required
Bachelor’s Degree required, ideally in marketing
10+ years of success marketing experience/leadership ideally with an emphasis on Baseball/Fastpitch Softball
Relevant experience with a Sporting Goods and/or Apparel/Footwear brand
Experience working with high-level sports organizations and professional athletes
Culturally connected to Baseball and Fastpitch Softball
Strategic, long-term leader
Ability to manage multiple priorities and juggle between daily, weekly, monthly demands
Entrepreneurial mentality and eagerness to grow within the company
Proven leadership experience
Excellent presentation/public speaking ability
Highly organized, motivated and task oriented
Advanced computer user skills (Word, Excel, PowerPoint, Outlook)
Ability to work well under pressure and able to work cross functionally with all levels in the organization
Excellent written and verbal communication skills
Willingness to travel up-to 30% of the calendar year, via car, plane or train with travel to assigned locations with overnight stays
Benefits
Employee Discounts
401K with immediate participation and a 1% match
20 days PTO program/10 Paid Holidays
Health, Dental, Vision Insurance
Company Paid AD&D and Life Insurance (3 times Base Salary)
Voluntary Life and AD&D Insurance
Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
Company Paid Short- and Long-Term disability plans
Flexible Spending with $640 Carry Over option and Dependent Care Account Plans
Employee Life Assistance Plan and Identity Theft Protection Support
Tuition Reimbursement after waiting period
Company
Franklin Sports
Franklin Sports got its start in 1946 as a regional brand of Sporting Goods products. Irving H. Franklin, who co-founded Franklin Sports ,
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Aaron Stahl
Manager Brand Partnership (Pickleball)
Eve Stire
Associate Manager, Brand Partnerships
Recent News
Company data provided by crunchbase
