Highspot · 19 hours ago

Sr. Marketing Operations Manager - Remote

United States

Full-time

Remote

Senior Level

$118K/yr - $204K/yr

5+ years exp

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Responsibilities

Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs.

Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision.

Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.

Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.

Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.

Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.

Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsMarketoSalesforceBizibleData HygieneReporting/AnalyticsLead ScoringLead NurturingSegmentationTechnical ProficiencyGDPR KnowledgeProject Management

Required

5+ years of experience in global B2B marketing, specializing in marketing operations, tools, and analytics.

Marketo experience is required.

Deep understanding of database structure, data hygiene, reporting/analytics, and attribution, including advanced knowledge of Salesforce reporting and Bizible.

Strong analytical skills to extract insights and intelligence from marketing data.

Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.

Proven experience in building, rebuilding, and governing multiple large marketing automation platforms.

Ability to manage multiple projects in a fast-paced environment.

Technical proficiency, excellent communication skills, and a drive to improve processes.

Knowledge of GDPR and similar Global regulations.