Marrina Decisions · 2 days ago

Sr. Marketing Operations Manager

Florida, United States

Full-time

Onsite

Senior Level

3+ years exp

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Hiring Manager

Lisa Parker

Insider Connection @Marrina Decisions

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Responsibilities

Great teamwork and ability manage expectations from multiple groups.

Collaborative and hands on best practices of Marketo and SFDC

Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management

Must have strategic approach considering optimization and scalability in the technologies in Marketing industry

Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs

Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals

Must have experience with managing large sets of data. Maintaining good data health and quality

Maintain pulse of key performance metrics, dashboards and flag leadership when action is required

Manage Lead Quality, Lead Scoring and Lead Routing in Marketo

Assess ad hoc analytic project requests and determine the best approach and team members to support.

Advise marketing operations functions on data requirements necessary to perform desired analysis

Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications

Qualification

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MarketoSfdcLead routingLife-cycle managementOptimizationScalabilityData managementData qualityLead qualityLead scoringProgram managementProject managementData analysisDashboardSlide creationTeamworkCollaborativeStrategicSelf motivatedPassionateTeam playerLead Nurturing