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Company

Original Job Post

Yum! Brands · 1 week ago

Sr. Marketing Scientist

United States

Full-time

Remote

Senior Level

$104K/yr - $135K/yr

8+ years exp

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Food and BeverageHospitality

Growth Opportunities

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Responsibilities

Leverage understanding of statistical techniques and hypothesis development to design tests/experiments, analyze data, draw conclusions with actionable recommendations.

Customize Kvantum’s proprietary tool for automated data mobilization.

Identify optimal marketing channels and provide actionable recommendations.

Engage with Kvantum teams and clients around data mobilization, requirements, and project milestones.

Drive thought leadership, stay updated with new technologies, and optimize efforts towards business KPIs through experimentation and analysis.

Prepare and validate data for loading into the Kvantum platform; conduct initial data analysis to determine optimal variables for marketing mix models.

Design tests and experiments using advanced statistical techniques, transform variables for marketing/media mix or attribution models, and utilize various regression models and industry benchmarks to finalize models.

Ensure high-quality deliverables to drive client satisfaction and retention, support media planning with predictive models and optimization scenarios, and manage multiple clients to ensure high satisfaction and revenue growth.

Deliver powerful brand stories using model outcomes.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Business AnalyticsSalesMarketingPricingStatistical AnalysisMMM ModelingProblem-SolvingCollaborative MindsetClient ManagementPresentationData VisualizationAIMachine LearningStatistical AlgorithmsMarketing AnalyticsCustomer AnalyticsPricing AnalyticsSales Analytics

Required

Bachelor’s or Master’s degree in Marketing, Marketing Communications, Economics, Business Analytics, Business Management, or a related field.

8+ years experience in business analytics (sales, marketing, customer, pricing) with a proven track record of client management.

Advanced statistical analysis and MMM modeling experience.

Exceptional client management skills and the ability to manage multiple clients across time zones and verticals.

Strong problem-solving abilities and a collaborative mindset.

Excellent presentation and data visualization skills.

Preferred

Understanding of AI and machine learning for optimizing marketing models.

Familiarity with statistical algorithms used in marketing, customer, pricing, and sales analytics.

Benefits

4 weeks of vacation PLUS holidays

5 sick days

2 paid volunteer days

401k matching

Medical, dental, vision

Life insurance

Half day Fridays

Generous parental leave

A world-famous recognition culture

Company

Yum! Brands

Glassdoor

4.2

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill.

Founded in 1997

Louisville, Kentucky, USA

1,001-5,000 employees