GitHub · 1 day ago
Sr. Mgr, Integrated Marketing
United States
Full-time
Remote
Mid, Senior Level
$96K/yr - $256K/yr
7+ years exp
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Responsibilities
Plan, execute, and support the AI integrated marketing plan for GitHub.
Partner with global virtual events teams and post-purchase marketing teams to ensure integrated strategies.
Integrate promotional strategies including: organic social, organic search, paid social, and email.
Work with Product Marketing and Campaign Managers to build customer journeys as the core program strategy.
Align with Sales and segment teams on objectives, target and results. Consistently gather feedback, and make optimizations.
Analyze business data and results, and present insights and optimizations at monthly Monthly Business Reviews to Leadership Team.
Collaborate with marketing teams to ensure the right message, at the right time, and in the right channel.
Use marketing automation, email nurturing and re-engagement tactics across corporate and regional teams to engage and convert inquiries and customer signals through the buyer’s journey.
Document processes in issues and team playbooks.
Qualification
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Required
7+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field OR equivalent experience.
2+ years experience in driving and building integrated marketing campaigns
5+ years experience working in B2B software marketing teams.
3+ years experience working with marketing analytics tools and technologies (e.g., Marketo, Salesforce, PowerBI).
Preferred
Data and results-driven mindset with the ability to test, learn and optimize.
Strong project management capabilities to get buy-in and move teams forward.
Partnering with teams to create best in class channel strategies for digital events, social media, content, paid media, email and web.
CRM, email nurture strategy, and marketing analysis experience. Salesforce and Outreach experience a plus.
Experience collaborating with product marketing and campaign managers supporting integrated marketing campaigns.
Successful track record of partnering with sales teams on marketing enterprise software.
Familiar with or ready to learn how to use GitHub.
Proactive self-starter, who takes initiative and builds best practices.
Benefits
Annual bonus
Stock
Sales incentives
Company
GitHub
GitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft.
501-1000 employees
H1B Sponsorship
GitHub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (13)
2022 (17)
2021 (21)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$350MKey Investors
Sequoia CapitalAndreessen Horowitz
2018-06-03Acquired
2015-12-21Secondary Market
2015-07-29Series B· $250M
Leadership Team
Thomas Dohmke
CEO
PJ Hyett
Co-Founder
Recent News
2024-12-19
2024-12-18
Company data provided by crunchbase
