65 applicants

Company

Zimmerman Advertising · 4 days ago

Sr. Paid Search Analyst

Fort Lauderdale, FL

Full-time

Hybrid

Mid, Senior Level

4+ years exp

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AdvertisingSocial Media

H1B Sponsor Likely

Hiring Manager

Valeria Beltran

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Responsibilities

Develop and execute paid search strategies across various platforms such as Google Ads, Bing Ads, and other relevant search engines.

Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.

Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.

Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).

Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.

Regularly track and report on campaign expenditures and performance against budget targets.

A/B test ad variations to identify the most effective messaging and creative elements.

Conduct A/B tests on landing pages to identify and implement best practices.

Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.

Generate regular performance reports, providing key insights, KPIs, and recommendations to the marketing team and management.

Identify opportunities for improvement and implement actionable strategies based on data-driven analysis.

Qualification

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PPC experienceGoogle AdsBing AdsGoogle AnalyticsGoogle Ads certificationBing Ads certificationCollaboration skills

Required

Proven PPC experience. (4+ years of experience)

Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads)

Strong analytical skills and proficiency in data-driven decision-making

Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance

Excellent communication and collaboration skills to work effectively with cross-functional teams

Ability to multitask and manage multiple projects with strict deadlines

Detail-oriented with a focus on delivering high-quality work

Preferred

Google Ads and/or Bing Ads certification is a plus

Company

Zimmerman Advertising

Glassdoor

2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (1)

2022 (2)