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myGwork - LGBTQ+ Business Community · 3 days ago
Sr. PMM- Digital Wallet
San Jose, CA
Full-time
Onsite
Senior Level
$127K/yr - $188K/yr
6+ years exp
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Responsibilities
Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
Qualification
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Required
6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
Strong track record of developing product and go-to-market strategies at financial services companies or in payments within e-commerce companies
Proven ability to drive innovation, execute projects with excellence, building new organizations
Success working collaboratively with cross-functional teams, and excellent communication skills
Strong data analysis skills and experience with customer research techniques
Benefits
401(k) eligibility
Various paid time off benefits, such as PTO and parental leave
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Leadership Team
Adrien Gaubert
Co-Founder & CMO
Recent News
2024-04-10
Company data provided by crunchbase
