LegalMatch · 2 days ago

Sr. PPC Optimization Specialist

New York, NY

Full-time

Remote

Senior Level

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Responsibilities

Manage and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.

Work closely with stakeholders to develop effective PPC strategies aligned with business objectives.

Audit existing campaigns to identify optimization opportunities.

Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.

Analyze campaign data to identify trends, opportunities, and areas for improvement.

Conduct deep-dive analysis on conversions and audience insights.

Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.

Stay updated with industry trends and best practices in PPC advertising.

Qualification

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PPC platforms knowledgeKeyword researchAd copy optimizationCampaign managementData interpretationAnalytical mindset communicationCollaboration skillsGoogle Ads Certification