Braintrust · 14 hours ago

Sr. Product Manager, Engagement

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Lead the Retention Strategy: Design and execute a comprehensive product strategy to drive user engagement and retention. As a content-driven product, you will work closely with the content team to ensure that the end-user experience aligns with both the content produced and the underlying science.

Optimize the User Experience: Develop intuitive, personalized, and gamified experiences that resonate with end users. Improve the service user journey across the app and identify key touchpoints influencing retention.

Foster Habit Creation: Leverage behavioral science, gamification techniques, and product design principles to help users build healthy relationship habits and increase usage frequency, fostering stickiness and long-term value.

Drive Retention Metrics: Identify opportunities to improve key retention metrics such as churn rate and daily/monthly active users (DAU/MAU) while also pushing Arya’s LTV. Design and implement A/B tests and other experiments to test hypotheses about user behavior. Use data to refine engagement strategies and gather user feedback to iterate and optimize product features.

Collaboration & Communication: Partner closely with marketing, content, and operations teams to ensure a premium product experience beyond the digital realm. Regularly present findings, strategies, and updates to the CEO, CPO, and broader leadership.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product ManagementConsumer EngagementRetention StrategyData-Driven Decision MakingBehavioral ScienceGamification TechniquesUser Experience DesignMobile Apps DevelopmentIOS DevelopmentStrategic Thinking