Be an early applicantLess than 25 applicants

Company

WEX · 4 hours ago

Sr. Product Marketing Manager, Mobility

Maine, United States

Full-time

Remote

Senior Level

$93K/yr - $123K/yr

5+ years exp

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Financial ServicesFinTech

H1B Sponsor Likely

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Responsibilities

Strategic Positioning: Craft compelling product messaging rooted in customer insights to boost acquisition, retention, and satisfaction.

Go-to-Market Excellence: Create agile go-to-market strategies based on customer feedback and market testing, ensuring cross-team alignment for faster launches and stronger early adoption.

Customer and Market Insights: Leverage qualitative and quantitative research to understand customer needs, guiding product development, messaging, and feature prioritization to enhance satisfaction and loyalty.

Enablement for Success: Equip Sales and Customer Success teams with tools and assets that clearly demonstrate product value, driving customer engagement and revenue growth.

Demand Generation: Collaborate with Revenue Marketing on campaigns that educate, activate, and convert customers, fueling pipeline growth and accelerating value realization.

Product Advocacy: Work closely with product teams to align on roadmaps, representing the customer's voice internally and the product externally to drive adoption and engagement.

Seamless Collaboration: Facilitate strong connections across Product, Design, Engineering, Sales, and Marketing to enhance customer experiences and team efficiency.

Performance Tracking: Define and measure success using metrics like adoption, engagement, and satisfaction to continuously improve marketing strategies and drive business growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingOpen-loop CardsPayment SolutionsGo-to-Market StrategiesCustomer InsightsProject ManagementSaaS ExpertiseAnalytics ToolsCollaborative LeadershipStrategic Thinking

Required

5–7+ years in product marketing, ideally within B2B or tech-driven industries, with 3–5 years focused on open-loop cards, payment solutions, or platforms.

A natural curiosity and drive to learn from customers at every stage of their journey, combined with the urgency to act on insights.

Proven ability to analyze complex data, identify trends, and translate insights into actionable strategies that drive measurable business success.

A track record of launching successful initiatives that deliver results, showcasing skills in competitive positioning and customer-focused messaging.

Skilled in creating and delivering compelling narratives tailored to diverse audiences, from executives to cross-functional teams.

Demonstrated success in working cross-functionally, influencing stakeholders, and fostering alignment across all levels of an organization.

A proactive self-starter with strong project management abilities and a meticulous approach to detail.

Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is a strong plus.

Preferred

Expertise in payments, SaaS, or technology sectors.

Familiarity with analytics tools to monitor and optimize marketing performance.

A balanced approach to strategic thinking and hands-on execution, thriving in dynamic, fast-paced environments.

Benefits

Health, dental and vision insurances

Retirement savings plan

Paid time off

Health savings account

Flexible spending accounts

Life insurance

Disability insurance

Tuition reimbursement

Company

WEX

Glassdoor

3.7

Wex is a financial technology service provider for fleet, travel and healthcare industries.

Founded in 1983

Portland, Maine, USA

5,001-10,000 employees

http://www.wexinc.com

H1B Sponsorship

WEX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (7)

2022 (16)

2021 (23)

2020 (18)