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Company

WEX · 4 hours ago

Sr. Product Marketing Manager - WEX Business Payments and Platforms

Maine, United States

Full-time

Remote

Senior Level

$93K/yr - $123K/yr

5+ years exp

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Financial ServicesFinTech

H1B Sponsor Likely

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Responsibilities

Strategic Positioning: Develop compelling product value propositions and messaging built on the foundation of customer problems, needs, and feedback resulting in higher customer acquisition and retention rates.

Go-to-Market Planning: Develop iterative go-to-market strategies that are informed by early customer feedback and market testing, and drive alignment across teams for successful adoption to achieve faster time-to-market, improved early adoption rates, and higher satisfaction from both internal teams and customers.

Market and Customer Insights: Engage directly with customers and partners, leveraging both qualitative and quantitative research to deeply understand their needs, behaviors, and challenges. Use these insights to inform product development, positioning, and prioritization of features leading to higher customer satisfaction (CSAT), Net Promoter Scores (NPS), and reduced churn

Sales and Customer Enablement: Equip Sales and Customer Success teams with customer-focused and market driven tools and assets that articulate how the product solves critical customer problems to drive successful engagement and increase revenue.

Demand Generation and Customer Activation: Partner with Revenue Marketing to design customer-centric campaigns that not only drive awareness but also educate and activate customers, helping to achieve measurable pipeline growth, increased product engagement, and faster realization of value by customers, contributing to overall revenue and retention.

Product Advocacy: Partner with product teams on the roadmap and solution set to drive continued acquisition, engagement and monetization. Represent the customer’s voice in internal discussions, and the product in external settings, demonstrating how it aligns with solving critical problems and delivering value.

Cross-Functional Collaboration: Act as a bridge between Product, Design, Engineering, Sales, Marketing, and Customer Success, leading to faster product iterations, more cohesive customer journeys, and better overall team efficiency.

Performance and Learning Measurement: Define and track success metrics based on customer outcomes, such as adoption rates, feature engagement, and customer satisfaction resulting in continuous improvements to marketing effectiveness, increased customer engagement, and sustained revenue growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B ExperienceCorporate PaymentsGo-to-Market StrategiesCustomer InsightsCross-Functional CollaborationProject ManagementSaaS ExperienceAnalytics Tools

Required

5-7+ years of experience in product marketing, preferably in a B2B or technology-driven environment.

3-5 years working with corporate payments, processing and platforms.

Demonstrates a sense of urgency, curiosity and willingness to learn from customers across all stages of the customer journey.

High degree of analytical thinking.

Track record of leading successful go-to-market strategies and driving measurable business outcomes.

Deep understanding of customer-focused messaging, competitive positioning, and market dynamics.

Strong communication and presentation skills, with experience crafting compelling narratives for diverse audiences.

Demonstrated ability to work cross-functionally and influence stakeholders across all levels of an organization.

Self-starter with excellent project management skills and a detail-oriented mindset.

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Preferred

Experience in the payments, SaaS, or technology industry.

Familiarity with analytics tools to measure and optimize marketing performance.

Ability to balance strategic thinking with hands-on execution.

Benefits

Health, dental and vision insurances

Retirement savings plan

Paid time off

Health savings account

Flexible spending accounts

Life insurance

Disability insurance

Tuition reimbursement

Company

WEX

Glassdoor

3.7

Wex is a financial technology service provider for fleet, travel and healthcare industries.

Founded in 1983

Portland, Maine, USA

5,001-10,000 employees

http://www.wexinc.com

H1B Sponsorship

WEX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (7)

2022 (16)

2021 (23)

2020 (18)