Hologic, Inc. · 2 days ago

Sr. Product Marketing Manager

Marlborough, MA

Full-time

Remote

Senior Level

$123K/yr - $206K/yr

8+ years exp

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BiotechnologyHealth Care

Comp. & Benefits

Hiring Manager

Lynneea Brown, CDR

Insider Connection @Hologic, Inc.

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Responsibilities

Develop, own, and execute the marketing plan for the Service portfolio to ensure all activities align to the long-term strategic plan to drive Service revenue growth.

Develop and execute on SURECARE™ branding initiatives to ensure there is a united strategy on the use of the brand across divisions and global regions.

Responsible for commercial product launch excellence, product team collaboration and ownership for all product service offerings.

Partner with franchise leads across divisions to establish clear portfolio priorities and create alignment on strategies and tactics to reach service growth objectives.

Establish and evaluate key performance metrics and maintain monthly and quarterly metric reports on marketing activities and results, efficiencies and business impacts including demand generation, content marketing, segmented campaigns, etc.

Develop relationships with key customers to deepen understanding of workflows, current and prospective service needs. Gain and utilize relationships with key opinion leaders to influence and enable tangible service sales and pull insights to strengthen the commercial strategy for continued growth.

Provide regular feedback on service sales performance, market feedback, new target accounts, ideas regarding service sales growth and new product development opportunities.

Maintain deep technical knowledge to support the sales force on service product positioning.

Collaborate on customer success initiatives, including strategies for subscription selling, RENEW service offerings and overall customer retention for contract-based customers.

Influence organizational capability inclusive of customer success, customer experience and the commercialization of service offerings.

Qualification

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Go-to-Market StrategiesOn-Market StrategiesGlobal Medical DeviceProduct KnowledgeCompetitive MindsetProject ManagementMarketingSalesBusiness DevelopmentProblem-SolvingAccountabilityAnalytical ThinkingStrategic ThinkingCommunication SkillsConsumer MarketingPatient MarketingMedical Device MarketingBusiness StrategyOrganizational Change ManagementChange Management