Zoom · 2 days ago

Sr. Product Marketing Manager

United States

Full-time

Remote

Senior Level

$122K/yr - $266K/yr

10+ years exp

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CollaborationInformation Technology

Actively Hiring

Insider Connection @Zoom

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Responsibilities

Leading go-to-market marketing, pipe generation, enablement plans and aligned execution with the goal of driving customer acquisition, upsell and retention. Craft target personas and growth profiles and build effective go-to-market strategy targeting each.

Owning, developing and clearly articulating the Zoom Revenue Accelerator value proposition and messaging. Creating effective growth marketing plans aligned to sales priorities such sales enablement (discovery guides, personas, journey mapping) and customer facing assets (white papers, solution guides, demos)

Analyzing data to identify opportunities including pricing, sales, channel performance and customer buy-flows to simplify and remove friction from the process and increase adoption

Being the thought leader and champion of our ZRA customers - use insights from internal teams, customers and research to inform the go-to-market strategy. Being the leader and speaker on how customers can use ZRA

Aligning and defining KPIs to create sales tools, integrated campaigns and marketing assets that make an impact throughout the buyer journey

Being the expert of the revenue intelligence competitive landscape and key differentiators with the ability to deep dive into analytics and reporting. Will craft differentiated messaging. Understanding market, segmentation and opportunities globally to position ZRA effectively and identify product attach strategies within the existing Zoom portfolio of products

Qualification

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Product marketingSaaS industry experienceSales/go-to-market technologyConversational intelligence productMatrixed organizationsKey stakeholder managementProblem-solvingHard-working communication deliver analysisBuilding relationships

Required

10+ years or equivalent professional experience in product marketing within the SaaS space (experience in the Sales/Go-to-market technology market

Have at least 2 years in a role owning product marketing tasks for a conversational intelligence product.

Possess excellent written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis

Have amazing communication skills and are successful in matrixed organizations

Have proof of compelling working relationships across all levels and building cross-functional relationships with key stakeholders including Product, Engineering, Customer Success, and Sales.