Acadia · 2 days ago

Sr. Retail Media Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

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AdvertisingDigital Marketing

Growth Opportunities

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Responsibilities

Advertising Optimization. You use Amazon’s Advertising Console dashboards to identify opportunities and optimize our clients’ PPC advertising campaigns on a daily / weekly basis. You use additional third party software to perform keyword research and implement automated optimization tactics.

Communication. Your work calendar has internal and client appointments to present the latest results, activities and planned tactics for the upcoming 90 days. You’ve gotten to the essence of clients’ needs and identified the ways Acadia can be their guide to achieving them.

Management. You directly oversee a small team of PPC Specialists who own their own clients. You will hold consistent 1:1 meetings and support their development and growth in the PPC field and Specialist role.

Collaboration. Acadia is a team of go-getters, innovators and industry experts. Over the week, you communicate with PPC colleagues to exchange experiences, coordinate with team members who work on other aspects of the client business (brand protection, SEO, organic marketing) and define strategies that are aligned with one another.

Innovation. You check out the competition to see what strategies they’re employing to drive growth. You use that as inspiration to pull together a plan that will drive new business for Acadia.

Reporting. You report to clients in your portfolio on a weekly or bi-weekly basis. You not only deliver the data, but you also deliver the story behind the data and develop next steps to improve performance further.

Trends. You can quickly identify trends within the account you manage and take appropriate action to course correct.

Thought Leadership. You contribute to the company owned blog, attend company hosted webinars, and participate in live events where you share your latest views on Amazon advertising’s developments and opportunities.

Qualification

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