Harper Wilde · 3 hours ago

Sr. Retention Marketing Manager

United States

Full-time

Remote

Senior Level

$95K/yr - $110K/yr

5+ years exp

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Consumer GoodsE-Commerce

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Responsibilities

Creates marketing plans and provides detailed forecasts and analysis. Works with the Director of Growth to develop the retention marketing strategy.

Build, manage and grow a best-in-class email and SMS marketing program. Drive both customer acquisition and retention through transaction and triggered email and SMS flows. Develop and manage the company’s email marketing program to maximize results through segmentation, cadence, offer and design.

Maintain and evolve a robust testing framework to expand the volume & pace of learning. You should love a good A/B test and almost no decisions can’t be tested.

Develop and evaluate key performance metrics; provide leadership accurate summaries and analysis of campaigns, results and forecasts.

Foster continuous improvement; ensure that all marketing activities are efficient, effective and scalable.

Qualification

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Strategic marketingEmail marketingSMS marketingEcommerce segmentationConsumer trends analysis

Required

5+ years of strategic marketing experience in a direct-to-consumer organization with a strong online / ecommerce / digital presence.

Results-oriented self-starter with a track record of excellent results in a fast-growth environment. Must be able to substantiate a clear understanding of consumer and media trends, and the development of market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment.

Creative / innovative thinker with a learner mindset; organized /detail-oriented; team player/ solution oriented approach.

Keen understanding of leading-edge ecommerce segmentation methodologies and their respective role in marketing communications.

Strong analytical skills, proven ability to consume and understand data with actionable learnings.

Exceptional skill in verbal and written communications; must also be an excellent listener.

Proven ability to successfully articulate and address complex business issues and opportunities.

Skilled at promoting collaboration and driving problem resolution across all levels of a business.

Bachelor's Degree required.