MasterClass · 15 hours ago
Sr. Social Media Manager
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Responsibilities
Strategically lead social media for class launches - from conceptualization to execution - ensuring each launch is aligned with broader marketing goals and generates excitement and engagement.
Lead the development and execution of organic social content and publishing strategy, especially for Instagram, one of our priority platforms.
Develop content optimized for social media channels—potential to attend shoots or events when necessary to capture content and post real-time event coverage.
Identify relevant and significant ways for MasterClass to participate in culture and fan conversations.
Work closely with creative, content, comms, and other marketing teams to align social media strategy with overall brand goals. Represent social media in key cross-functional meetings.
Analyze social media performance data and use insights to inform future content creation, strategy adjustments, and reporting.
Qualification
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Required
8-10+ years of experience building and executing social media strategies for prominent brands
Highly motivated, creative social media leader who thrives in a fast-paced environment and is passionate about building a brand presence on social media
Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels
You dominate internet culture and know what’s trending on top social platforms
Experience understanding data and insights to drive learnings
Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly
Comfort bouncing back and forth between strategy and tactics — you like to think big picture but are also comfortable rolling up your sleeves and executing
Benefits
Equity
Comprehensive benefits (medical, dental, vision, flexible PTO, and more)
Company
MasterClass
MasterClass is a provider of an online education platform designed to offer video based vocational courses.
Funding
Current Stage
Late StageTotal Funding
$461.4MKey Investors
FidelityIVPAkkadian Ventures
2021-07-22Secondary Market
2021-05-07Secondary Market
2021-04-23Series F· $225M
Recent News
Business Insider
2024-12-20
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